Page 151 - CABSAT PR REPORT - March & April 2024

4/25/24, 8:52 AM CABSAT Hosts 3rd Edition of MENA Co-Production Salon
content market specialist in the Arabic-speaking MENA region, to host MENA

Co-Production Salon.

The exclusive gathering, scheduled from 21st to 23rd May 2024 at the Dubai

World Trade Centre, is poised to elevate the collaborative spirit that has long

been a hallmark of the annual event.

The Co-Production Salon, which is located within a specially designed VIP

lounge near the Content Congress area, is an exclusive, invitation-only lounge

that assembles the region's most prestigious production houses, OTT

platforms, TV networks, content investors, and brand representatives. It

serves as a vital platform for exploring co-production and investment

opportunities, aimed at creating internationally viable TV and film content.

Last year's Co-Production Salon was highly sought-after edition, with more

than 250 companies applying for entry. However, due to stringent participation

criteria and the intimate nature of the event, only about a quarter of applicants

were admitted.

The attendees had the opportunity to participate in an average of 15 high

quality meetings each, resulting in numerous collaborative investment deals in

content production both within and outside the MENA region.

Heba Korayem, Content Market and Partnerships Specialist at Hconsult

and MENA Co-Production Salon’s host, said,

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