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4/25/24, 8:52 AM Newspaper | Megazine | Blog | CABSAT hosts 3rd edition of MENA Co-Production Salon
CABSAT hosts 3rd edition of MENA Co-Production Salon

16 hours ago Source: WAM 12

CABSAT, the flagship event for broadcast, media, satellite, and entertainment industries in the Middle East and North
Africa (MENA) region, celebrates its 30th anniversary by continuing its partnership with HConsult, a leading content
market specialist in the Arabic-speaking MENA region, to host MENA Co-Production Salon.

The exclusive gathering, scheduled from 21st to 23rd May 2024 at the Dubai World Trade Centre, is poised to elevate
the collaborative spirit that has long been a hallmark of the annual event.

The Co-Production Salon, which is located within a specially designed VIP lounge near the Content Congress area, is
an exclusive, invitation-only lounge that assembles the region's most prestigious production houses, OTT platforms, TV
networks, content investors, and brand representatives. It serves as a vital platform for exploring co-production and
investment opportunities, aimed at creating internationally viable TV and film content.

Last year's Co-Production Salon was highly sought-after edition, with more than 250 companies applying for entry.
However, due to stringent participation criteria and the intimate nature of the event, only about a quarter of applicants
were admitted.

The attendees had the opportunity to participate in an average of 15 high quality meetings each, resulting in numerous
collaborative investment deals in content production both within and outside the MENA region.

Heba Korayem, Content Market and Partnerships Specialist at Hconsult and MENA Co-Production Salon’s host, said,
"There are huge things happening in this seemingly compact space. We have tracked US$ 8 million in content
investment through partnership deals directly resulting from the meetings conducted at the Co-Production Salon in
CABSAT. Furthermore, several new deals are still unfolding, but for now, these are the deals we were authorised to
announce."

Stressing on the importance of CABSAT to the media industry, she added, “The best part about consistently having the
Co-Production Salon at CABSAT, is the diverse mix of companies it attracts. It serves as an ideal one-stop-shop for our
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