Page 158 - CABSAT PR REPORT - March & April 2024

4/25/24, 8:52 AM CABSAT marks its 30th anniversary with return of prestigious MENA Co-Production Salon - Teletimes International
Last year’s Co-Production Salon was highly sought-after edition, with

more than 250 companies applying for entry. However, due to stringent

participation criteria and the intimate nature of the event, only about a

quarter of applicants were admitted. The attendees had the opportunity to

participate in an average of 15 high quality meetings each, resulting in

numerous collaborative investment deals in content production both

within and outside the MENA region.

Heba Korayem, Content Market and Partnerships Specialist at

Hconsult and MENA Co-Production Salon’s host, said: “There are

huge things happening in this seemingly compact space. We have tracked

USD 8 million in content investment through partnership deals directly

resulting from the meetings conducted at the Co-Production Salon in

CABSAT. Furthermore, several new deals are still unfolding, but for

now, these are the deals we were authorised to announce.”

Stressing on the importance of CABSAT to the media industry, she added

“The best part about consistently having the Co-Production Salon at

CABSAT, is the diverse mix of companies it attracts. It serves as an ideal

one-stop-shop for our participants, producers and broadcasters. When

they attend Co-Production Salon, they stick around because they could

also find everything they need, from new technologies to cameras and

filming equipment, to broadcast support for their content.”

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