Page 161 - CABSAT PR REPORT - March & April 2024

4/25/24, 8:53 AM CABSAT Marks Its 30th Anniversary With Return Of Prestigious MENA Co-Production Salon - Middle East Events.
producers and broadcasters. When they attend Co-Production Salon, they stick around
because they could also find everything they need, from new technologies to cameras
and filming equipment, to broadcast support for their content.”

Elena Brodskaia, Head of International Content Strategy at the MENA region’s first
Entertainment super App ‘Yango’, underscores her experience from the previous year,
which was held just months prior to the app’s remarkable launch in the MENA region.

This highlights the success and impact of the Co-Production Salon at CABSAT.

Elena said: “We participated in Co-production Salon at CABSAT 2023 at the onset of
‘Yango’ Play’s development and it offered a unique opportunity to connect with

numerous leading production houses of the region all in one place. The panel
discussions on Ramadan shows and the insightful analytics presented by HConsult were

also very useful and it helped us in shaping our content strategy for the app’s launch.”

For detailed information on participating or attending the MENA Co-Production Salon
at CABSAT, please visit https://cabsat.com/co-production-salon

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