Page 159 - CABSAT PR REPORT - March & April 2024

4/25/24, 8:52 AM CABSAT marks its 30th anniversary with return of prestigious MENA Co-Production Salon - Teletimes International
Elena Brodskaia, Head of International Content Strategy at the MENA

region’s first Entertainment super App ‘Yango’, underscores her

experience from the previous year, which was held just months prior to

the app’s remarkable launch in the MENA region. This highlights the

success and impact of the Co-Production Salon at CABSAT.

Elenasaid: “We participated in Co-production Salon at CABSAT 2023 at

the onset of ‘Yango’ Play’s development and it offered a unique

opportunity to connect with numerous leading production houses of the

region all in one place. The panel discussions on Ramadan shows and the

insightful analytics presented by HConsult were also very useful and it

helped us in shaping our content strategy for the app’s launch.”

For detailed information on participating or attending the MENA Co-

Production Salon at CABSAT, please visit https://cabsat.com/co-

production-salon

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