Page 147 - CABSAT PR REPORT - March & April 2024

Situated within a specially curated VIP lounge adjacent to the Content Congress area,
the Co-Production Salon is an invite-only enclave that brings together the region’s

foremost production houses, OTT platforms, TV networks, content investors, and brand
representatives. Serving as a pivotal platform for exploring co-production and

investment opportunities, it seeks to foster the creation of internationally marketable TV
and film content.

Last year’s Co-Production Salon witnessed high demand, with over 250 companies

vying for participation. However, stringent selection criteria and the intimate nature of
the event meant that only around a quarter of applicants gained admission. Attendees

had the opportunity to engage in an average of 15 high-quality meetings each, resulting
in numerous collaborative investment agreements in content production both within and
beyond the MENA region.

Heba Korayem, Content Market and Partnerships Specialist at HConsult and host of the
MENA Co-Production Salon, highlighted the significant outcomes of the event. “There

are tremendous developments occurring within this seemingly compact space. We have
tracked USD 8m in content investment through partnership deals directly stemming
from the meetings held at the Co-Production Salon in CABSAT,” she stated.

She added: “The best part about consistently having the Co-Production Salon at
CABSAT, is the diverse mix of companies it attracts. It serves as an ideal one-stop-shop

for our participants, producers and broadcasters. When they attend Co-Production
Salon, they stick around because they could also find everything they need, from new

technologies to cameras and filming equipment, to broadcast support for their content.”

Elena Brodskaia, Head of International Content Strategy at ‘Yango’, the MENA region’s
Entertainment super App, shared her experience from the previous year, which

coincided with the app’s remarkable launch in the MENA region. She highlighted the
impact of the Co-Production Salon at CABSAT, and commented: “Participating in the

Co-production Salon at CABSAT 2023 provided a unique opportunity to connect with
numerous leading production houses of the region all in one place. The panel

discussions and insightful analytics presented by HConsult were invaluable in shaping
our content strategy for the app’s launch.”

https://www.broadcastprome.com/news/cabsat-to-mark-30th-anniversary-with-return-of-mena-
co-production-salon/