Page 143 - CABSAT PR REPORT - March & April 2024

4/25/24, 8:51 AM CABSAT marks its 30th anniversary with return of prestigious MENA Co-Production Salon
is poised to elevate the collaborative spirit that has long been a hallmark of the annual
event.

The Co-Production Salon, which is located within a specially designed VIP lounge near

the Content Congress area, is an exclusive, invitation-only lounge that assembles the
region's most prestigious production houses, OTT platforms, TV networks, content

investors, and brand representatives. It serves as a vital platform for exploring co-

production and investment opportunities, aimed at creating internationally viable TV and
film content.

2023: A Retrospective Look

Last year's Co-Production Salon was highly sought-after edition, with more than 250

companies applying for entry. However, due to stringent participation criteria and the

intimate nature of the event, only about a quarter of applicants were admitted. The
attendees had the opportunity to participate in an average of 15 high quality meetings

each, resulting in numerous collaborative investment deals in content production both

within and outside the MENA region.

Heba Korayem, Content Market and Partnerships Specialist at Hconsult and MENA Co-
Production Salon’s host, said: "There are huge things happening in this seemingly

compact space. We have tracked USD 8 million in content investment through partnership
deals directly resulting from the meetings conducted at the Co-Production Salon in

CABSAT. Furthermore, several new deals are still unfolding, but for now, these are the
deals we were authorised to announce."

Stressing on the importance of CABSAT to the media industry, she added “The best part

about consistently having the Co-Production Salon at CABSAT, is the diverse mix of
companies it attracts. It serves as an ideal one-stop-shop for our participants, producers

and broadcasters. When they attend Co-Production Salon, they stick around because

they could also find everything they need, from new technologies to cameras and filming
equipment, to broadcast support for their content.”

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