Page 140 - CABSAT PR REPORT - March & April 2024

4/25/24, 8:51 AM CABSAT hosts 3rd edition of MENA Co-Production Salon | Emirates News Agency
host, said, "There are huge things happening in this

seemingly compact space. We have tracked US$ 8

million in content investment through partnership deals

directly resulting from the meetings conducted at the

Co-Production Salon in CABSAT. Furthermore, several

new deals are still unfolding, but for now, these are the

deals we were authorised to announce."

Stressing on the importance of CABSAT to the media

industry, she added, “The best part about consistently

having the Co-Production Salon at CABSAT, is the diverse

mix of companies it attracts. It serves as an ideal one-

stop-shop for our participants, producers and

broadcasters. When they attend Co-Production Salon,

they stick around because they could also find

everything they need, from new technologies to

cameras and filming equipment, to broadcast support

for their content.”

Elena Brodskaia, Head of International Content Strategy

at the MENA region’s first Entertainment super App

‘Yango’, underscores her experience from the previous

year, which was held just months prior to the app’s

remarkable launch in the MENA region. This highlights

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