Page 171 - CABSAT PR REPORT - March & April 2024

attendees had the opportunity to participate in an average of 15 high quality meetings

each, resulting in numerous

collaborative investment deals in content production both within and outside the MENA

region.

Heba Korayem, Content Market and Partnerships Specialist at Hconsult and MENA Co-

Production Salon's host, said: 'There are huge things happening in this seemingly

compact space. We have tracked USD 8 million in content investment through

partnership deals directly resulting from the meetings conducted at the Co-Production
Salon in CABSAT. Furthermore, several new deals are still unfolding, but for now, these

are the deals we were authorised to announce.'

Stressing on the importance of CABSAT to the media industry, she added“The best part

about consistently having the Co-Production Salon at CABSAT, is the diverse mix of

companies it attracts. It serves as an ideal one-stop-shop for our participants, producers
and broadcasters. When they attend Co-Production Salon, they stick around because

they could also find everything they need, from new technologies to cameras and

filming equipment, to broadcast support for their content.”

Elena Brodskaia, Head of International Content Strategy at the MENA region's first

Entertainment super App 'Yango', underscores her experience from the previous year,
which was held just months prior to the app's remarkable launch in the MENA region.

This highlights the success and impact of the Co-Production Salon at CABSAT.

Elena said:“We participated in Co-production Salon at CABSAT 2023 at the onset of

'Yango' Play's development and it offered a unique opportunity to connect with

numerous leading production houses of the region all in one place. The panel
discussions on Ramadan shows and the insightful analytics presented by HConsult

were also very useful and it helped us in shaping our content strategy for the app's

launch.”

https://menafn.com/1108131847/CABSAT-Marks-Its-30Th-Anniversary-With-Return-Of-
Prestigious-MENA-Co-Production-Salon