Page 175 - CABSAT PR REPORT - March & April 2024

4/25/24, 8:56 AM CABSAT celebrates 30th anniversary with MENA Co-production salon - Indian Broadcasting World
producers, and broadcasters. She noted that attendees benefit not only from networking opportunities
but also from access to new technologies and broadcast support.

Elena Brodskaia, Head of International Content Strategy at ‘Yango’, the MENA region’s first
Entertainment super App, shared her experience from the previous year’s event, highlighting its role in
shaping the content strategy for the app’s launch. She emphasized the unique opportunity to connect

with leading production houses of the region in one place, along with insightful panel discussions and
analytics provided by HConsult.

The return of the MENA Co-Production Salon at CABSAT 2024 signifies a continued commitment to

fostering collaboration and innovation in the MENA media industry, providing a platform for creators,
investors, and stakeholders to come together and drive growth and development in the region.

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