Page 10 - DXB Live PR REPORT - APRIL 2024

DXB LIVE Achieves Phenomenal Growth, Expands Business in 2023

• DWTC’s experiential agency designed and constructed 300 exhibition stands, covering a total
area of 145,000 square metres for prestigious events such as COP28, World
Radiocommunication Conference and more

• The UAE most-loved community events shine once again, from Modesh World to Hatta Cultural
Nights, attracting thousands with cultural richness and entertainment
• The agency made significant strides through its global expansion plans, foraying into markets

including Saudi Arabia and Africa

Dubai, United Arab Emirates, 3 April, 2024: DXB LIVE, the experiential agency of Dubai World Trade Centre
(DWTC), recorded significant growth in 2023, doubling its business against the previous year with 100% growth
over a 12-month period. Throughout the year, the agency provided its services to 500 prominent events, spanning
exhibitions, conferences, festivals, public and entertainment events, graduation ceremonies, sporting and artistic
events and weddings. Notably, it achieved a 36% surge in the number of exhibitions stands that were designed and

constructed, surpassing 300 in total, including 20 in Europe, America, Asia, and the Middle East, collectively covering
a total area of over 145,000 square meters – twice in size compared with 2022.

An Exceptional Year
Khalid Al Hammadi, Senior Vice President of DXB LIVE said: "2023 was an exceptional year by any measure,
resulting in unprecedented results. From our pivotal role in shaping numerous global events such as COP28 and the
World Radiocommunication Conference - ITU WRC 2023, to extending our integrated services beyond the UAE
borders, we embarked on a journey of expansion into growing markets like Saudi Arabia and Africa, where the

technology, entertainment, sports, and festival sectors are experiencing remarkable growth. We look forward to
fostering new partnerships with esteemed global entities operating in event organisation and management.
Currently, we are exploring opportunities for expansion in Qatar, Kuwait, Bahrain, and Oman and we remain
committed to forging alliances with leading international event management companies to drive that growth,” he
added. “Our three decades of experience has allowed us to build and grow new business partnerships, bolstering
Dubai’s reputation as a global hub for events and strengthening DWTC’s position in the city’s events ecosystem. Our
strategy in 2024 and beyond is to continue to develop our team, enhance our capabilities, and create rewarding
employment opportunities for Emiratis in the event management industry.”

Pioneering International Conferences
DXB LIVE orchestrated a series of groundbreaking international conferences in 2023, with 10 inaugural events held
for the first time in Dubai and the UAE, including COP28. Hosted at Dubai Exhibition Centre at Expo City Dubai,
COP28 convened more than 140 Heads of State, 30 Presidents and 500 Parliamentarians and experts, representing