Page 11 - DXB Live PR REPORT - APRIL 2024

100 parliaments and international organisations around the world. DXB LIVE designed and constructed areas in both
the Green Zone – covering a total of 27,000 square meters; plus, parts of the Blue Zone, attracting 320,000 visitors.

In parallel, the agency was responsible for the design and construction of the halls and facilities and provided all
supporting services for the largest and most important event of its kind in the telecommunications sector, the World
Radiocommunication Conference (ITU WRC 2023).

Furthermore, DXB LIVE organised the ICOPLAST Conference, which attracted 1,500 plastic surgeons from 112
countries, and more than 60 international participating associations. The event also included the MEIDAM
conference and exhibition, attracting 3,200 specialised doctors and experts in dermatology and cosmetic medicine,
an increase of 30% compared to 2022.

Leading Contractor Behind 60+ Major Events and 200+ Activity Areas
DXB LIVE played a pivotal role as the main contractor for more than 60 major events, including exhibitions,
conferences, and various activities, held across a combined area of over 2.2 million square meters. This included
flagship events like Gulfood, GITEX Global, GISEC, CABSAT, Future Festival World Sumit, INTERSEC, and others.
Additionally, the agency constructed over 200 event and activity areas.

A Global Impact
DXB LIVE made significant strides within the global events landscape, offering comprehensive event services across
various exhibitions and conferences worldwide. The agency expanded its footprint by constructing 20 exhibition

stands in Barcelona, Amsterdam, Istanbul, Riyadh, Marrakech, and New Delhi. Additionally, the agency created
exhibition pavilions for the UAE Ministry of Economy in Russia and South Korea. As part of its international
expansion plan, DXB LIVE participated in and promoted its services at global exhibitions in the United States,
Germany, Greece, India and Australia.

GITEX Africa’s Debut
GITEX Africa made its inaugural debut under the management of DXB LIVE, serving as the main contractor for the
event held in Marrakech, Morocco, in 2023. The exhibition showcased five cutting-edge display platforms tailored

for industry leaders such as HP, Oracle, Dubai Silicon Oasis, Rubrik, and Schneider Electric, highlighting innovative
IT solutions. Additionally, the successful launch of the Saudi Food Exhibition in Riyadh in 2023 further solidified DXB
LIVE's expertise in event management. Both exhibitions are set to return for their second editions in 2024.

A Successful Second Edition of World of Coffee
In collaboration with the Specialty Coffee Association, DXB LIVE organised the second edition of the World of Coffee
exhibition, bringing together professionals from the coffee industry, including experts, pioneers, traders, investors
and farmers. The largest event of its kind in the coffee industry in the region attracted more than 10,000 specialised