Page 12 - DXB Live PR REPORT - APRIL 2024

visitors, with 1,500 companies and brands participating from 48 countries worldwide. The event successfully
enhanced Dubai's position as a global hub for the coffee industry.

Diverse Community Events
DXB LIVE curated a diverse array of 15 community events throughout the year, showcasing the cultural richness of
Dubai and Abu Dhabi, from a number of stunning drone shows to festivals, artistic performances, and musical
concerts featuring both Arab and international artists.

Highlights included the beloved Modesh World, a sprawling 30,000 square meter extravaganza that captivated over
200,000 attendees in 2023. The event offered more than 90 rides, numerous event areas, daily performances,

workshops, and a diverse range of culinary offerings. Additionally, the second edition of Souq Al Freej provided a
platform for small-to-medium enterprises to showcase their home-made products.

Another standout was Hatta Cultural Nights, a landmark event that helped solidify Hatta's position on the tourism
map. This celebration showcased an engaging lineup of entertainment, exhibitions, and performances meticulously
crafted to deepen the audience's connection with local heritage. Through a captivating blend of traditional shows,
informative exhibits, and cultural demonstrations, Hatta Cultural Nights offered an enriching journey into the
region's history and culture, enhancing visitors' appreciation of this unique destination.

Weddings See Exponential Growth

Weddings at Dubai World Trade Centre also witnessed exponential growth due to world-class integrated services,
including stunning floral displays and interior decor delivered to the highest global standards. The DXB LIVE team
successfully organised 65 weddings in 2023, with some events hosting over 2,000 guests.

Al Hammadi concluded: "DXB LIVE's remarkable achievements in 2023 underscore our unwavering commitment to
excellence and innovation in the global events industry. Our exponential growth, marked by doubling our business
and orchestrating groundbreaking international conferences, reflect not only our dedication but also Dubai's position
as a premier destination for world-class events. As we move ahead into 2024, we remain steadfast in our mission to

elevate the city’s status as a global hub, fostering collaboration, and driving economic growth through unforgettable
experiences."
-ENDS-

About DXB LIVE
DXB LIVE is the experiential agency of Dubai World Trade Centre (DWTC). It possesses creative, technical, and
operational capabilities to organize various types of events at the highest international standards. This includes
exhibitions, conferences, festivals, entertainment events, national celebrations, major corporate events, upscale
weddings, and private events.