Page 118 - DXB Live PR REPORT - APRIL 2024

4/4/24, 12:03 PM DXB LIVE Achieves Phenomenal Growth, Expands Business in 2023 – Executive Bulletin
of its international expansion plan, DXB LIVE participated in and promoted its services at

global exhibitions in the United States, Germany, Greece, India and Australia.

GITEX Africa’s Debut

GITEX Africa made its inaugural debut under the management of DXB LIVE, serving as

the main contractor for the event held in Marrakech, Morocco, in 2023. The exhibition

showcased five cutting-edge display platforms tailored for industry leaders such as HP,

Oracle, Dubai Silicon Oasis, Rubrik, and Schneider Electric, highlighting innovative IT

solutions. Additionally, the successful launch of the Saudi Food Exhibition in Riyadh in

2023 further solidified DXB LIVE’s expertise in event management. Both exhibitions are

set to return for their second editions in 2024.

A Successful Second Edition of World of Coffee

In collaboration with the Specialty Coffee Association, DXB LIVE organised the second

edition of the World of Coffee exhibition, bringing together professionals from the coffee

industry, including experts, pioneers, traders, investors and farmers. The largest event of its

kind in the coffee industry in the region attracted more than 10,000 specialised visitors,

with 1,500 companies and brands participating from 48 countries worldwide. The event

successfully enhanced Dubai’s position as a global hub for the coffee industry.

Diverse Community Events

DXB LIVE curated a diverse array of 15 community events throughout the year,

showcasing the cultural richness of Dubai and Abu Dhabi, from a number of stunning

drone shows to festivals, artistic performances, and musical concerts featuring both Arab

and international artists.

Highlights included the beloved Modesh World, a sprawling 30,000 square meter

extravaganza that captivated over 200,000 attendees in 2023. The event offered more than

90 rides, numerous event areas, daily performances, workshops, and a diverse range of

https://executive-bulletin.com/business/dxb-live-achieves-phenomenal-growth-expands-business-in-2023 4/6