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4/4/24, 12:03 PM DXB LIVE Achieves Phenomenal Growth, Expands Business in 2023

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DXB LIVE Achieves Phenomenal Growth, Expands
Business in 2023

Apr 03, 2024 (MENAFN via COMTEX) --
(MENAFN - Orient Planet Group)
Dubai, United Arab Emirates, 3 April, 2024: DXB LIVE, the experiential agency of Dubai World Trade Centre (DWTC),
recorded significant growth in 2023, doubling its business against the previous year with 100% growth over a 12-month
period. Throughout the year, the agency provided its services to 500 prominent events, spanning exhibitions, conferences,
festivals, public and entertainment events, graduation ceremonies, sporting and artistic events and weddings. Notably, it
achieved a 36% surge in the number of exhibitions stands that were designed and constructed, surpassing 300 in total,
including 20 in Europe, America, Asia, and the Middle East, collectively covering a total area of over 145,000 square meters
- twice in size compared with 2022.

An Exceptional Year
Khalid Al Hammadi, Senior Vice President of DXB LIVE said: "2023 was an exceptional year by any measure, resulting in
unprecedented results. From our pivotal role in shaping numerous global events such as COP28 and the World
Radiocommunication Conference - ITU WRC 2023, to extending our integrated services beyond the UAE borders, we
embarked on a journey of expansion into growing markets like Saudi Arabia and Africa, where the technology,
entertainment, sports, and festival sectors are experiencing remarkable growth. We look forward to fostering new
partnerships with esteemed global entities operating in event organisation and management. Currently, we are exploring
opportunities for expansion in Qatar, Kuwait, Bahrain, and Oman and we remain committed to forging alliances with leading
international event management companies to drive that growth," he added. "Our three decades of experience has allowed
us to build and grow new business partnerships, bolstering Dubai's reputation as a global hub for events and strengthening
DWTC's position in the city's events ecosystem. Our strategy in 2024 and beyond is to continue to develop our team,
enhance our capabilities, and create rewarding employment opportunities for Emiratis in the event management industry."

Pioneering International Conferences
DXB LIVE orchestrated a series of groundbreaking international conferences in 2023, with 10 inaugural events held for the
first time in Dubai and the UAE, including COP28. Hosted at Dubai Exhibition Centre at Expo City Dubai, COP28 convened
more than 140 Heads of State, 30 Presidents and 500 Parliamentarians and experts, representing 100 parliaments and
international organisations around the world. DXB LIVE designed and constructed areas in both the Green Zone - covering
a total of 27,000 square meters; plus, parts of the Blue Zone, attracting 320,000 visitors.
In parallel, the agency was responsible for the design and construction of the halls and facilities and provided all supporting
services for the largest and most important event of its kind in the telecommunications sector, the World
Radiocommunication Conference (ITU WRC 2023).

Furthermore, DXB LIVE organised the ICOPLAST Conference, which attracted 1,500 plastic surgeons from 112 countries,
and more than 60 international participating associations. The event also included the MEIDAM conference and exhibition,
attracting 3,200 specialised doctors and experts in dermatology and cosmetic medicine, an increase of 30% compared to
2022.

Leading Contractor Behind 60+ Major Events and 200+ Activity Areas
DXB LIVE played a pivotal role as the main contractor for more than 60 major events, including exhibitions, conferences,
and various activities, held across a combined area of over 2.2 million square meters. This included flagship events like
Gulfood, GITEX Global, GISEC, CABSAT, Future Festival World Sumit, INTERSEC, and others. Additionally, the agency
constructed over 200 event and activity areas.
A Global Impact
DXB LIVE made significant strides within the global events landscape, offering comprehensive event services across
various exhibitions and conferences worldwide. The agency expanded its footprint by constructing 20 exhibition stands in
Barcelona, Amsterdam, Istanbul, Riyadh, Marrakech, and New Delhi. Additionally, the agency created exhibition pavilions
for the UAE Ministry of Economy in Russia and South Korea. As part of its international expansion plan, DXB LIVE
participated in and promoted its services at global exhibitions in the United States, Germany, Greece, India and Australia.

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