Page 124 - DXB Live PR REPORT - APRIL 2024

Throughout the year, the agency provided its services to 500 prominent events,

spanning exhibitions, conferences, festivals, public and entertainment events,
graduation ceremonies, sporting and artistic events and weddings. Notably, it

achieved a 36 percent surge in the number of exhibitions stands that were
designed and constructed, surpassing 300 in total, including 20 in Europe,

America, Asia, and the Middle East, collectively covering a total area of over
145,000 square metres – twice in size compared with 2022.

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Ad
Khalid Al Hammadi, Senior Vice President of DXB LIVE, said, "2023 was an

exceptional year by any measure, resulting in unprecedented results. From our
pivotal role in shaping numerous global events such as COP28 and the World

Radiocommunication Conference - ITU WRC 2023, to extending our integrated
services beyond the UAE borders, we embarked on a journey of expansion into
growing markets like Saudi Arabia and Africa, where the technology,

entertainment, sports, and festival sectors are experiencing remarkable growth.
We look forward to fostering new partnerships with esteemed global entities

operating in event organisation and management. Currently, we are exploring
opportunities for expansion in Qatar, Kuwait, Bahrain, and Oman, and we remain

committed to forging alliances with leading international event management
companies to drive that growth.”

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