Page 126 - DXB Live PR REPORT - APRIL 2024

4/4/24, 12:04 PM Dailyhunt
continue to develop our team, enhance our capabilities, and create rewarding employment opportunities for Emiratis in the event
management industry," he added.

DXB LIVE orchestrated a series of groundbreaking international conferences in 2023, with 10 inaugural events held for the first time
in Dubai and the UAE, including COP28. Hosted at Dubai Exhibition Centre at Expo City Dubai, COP28 convened more than 140
Heads of State, 30 Presidents and 500 Parliamentarians and experts, representing 100 parliaments and international organisations
around the world. DXB LIVE designed and constructed areas in both the Green Zone - covering a total of 27,000 square metres;
plus, parts of the Blue Zone, attracting 320,000 visitors.

In parallel, the agency was responsible for the design and construction of the halls and facilities and provided all supporting services
for the largest and most important event of its kind in the telecommunications sector, the World Radiocommunication Conference
(ITU WRC 2023).

Furthermore, DXB LIVE organised the ICOPLAST Conference, which attracted 1,500 plastic surgeons from 112 countries, and more
than 60 international participating associations. The event also included the MEIDAM conference and exhibition, attracting 3,200
specialised doctors and experts in dermatology and cosmetic medicine, an increase of 30 percent compared to 2022.
Leading Contractor Behind 60+ Major Events and 200+ Activity Areas

DXB LIVE played a pivotal role as the main contractor for more than 60 major events, including exhibitions, conferences, and various
activities, held across a combined area of over 2.2 million square meters. This included flagship events like Gulfood, GITEX Global,
GISEC, CABSAT, Future Festival World Sumit, INTERSEC, and others. Additionally, the agency constructed over 200 event and
activity areas.

DXB LIVE made significant strides within the global events landscape, offering comprehensive event services across various
exhibitions and conferences worldwide. The agency expanded its footprint by constructing 20 exhibition stands in Barcelona,
Amsterdam, Istanbul, Riyadh, Marrakech, and New Delhi. Additionally, the agency created exhibition pavilions for the UAE Ministry of
Economy in Russia and South Korea. As part of its international expansion plan, DXB LIVE participated in and promoted its services
at global exhibitions in the United States, Germany, Greece, India and Australia.

GITEX Africa made its inaugural debut under the management of DXB LIVE, serving as the main contractor for the event held in
Marrakech, Morocco, in 2023.

The exhibition showcased five cutting-edge display platforms tailored for industry leaders such as HP, Oracle, Dubai Silicon Oasis,
Rubrik, and Schneider Electric, highlighting innovative IT solutions. Additionally, the successful launch of the Saudi Food Exhibition in
Riyadh in 2023 further solidified DXB LIVE's expertise in event management. Both exhibitions are set to return for their second
editions in 2024.
In collaboration with the Specialty Coffee Association, DXB LIVE organised the second edition of the World of Coffee exhibition,
bringing together professionals from the coffee industry, including experts, pioneers, traders, investors and farmers. The largest event
of its kind in the coffee industry in the region attracted more than 10,000 specialised visitors, with 1,500 companies and brands
participating from 48 countries worldwide. The event successfully enhanced Dubai's position as a global hub for the coffee industry.

DXB LIVE curated a diverse array of 15 community events throughout the year, showcasing the cultural richness of Dubai and Abu
Dhabi, from a number of stunning drones shows to festivals, artistic performances, and musical concerts featuring both Arab and
international artists.
Highlights included the beloved Modesh World, a sprawling 30,000 square metre extravaganza that captivated over 200,000
attendees in 2023. The event offered more than 90 rides, numerous event areas, daily performances, workshops, and a diverse
range of culinary offerings. Additionally, the second edition of Souq Al Freej provided a platform for small-to-medium enterprises to
showcase their home-made products.

Another standout was Hatta Cultural Nights, a landmark event that helped solidify Hatta's position on the tourism map. This
celebration showcased an engaging lineup of entertainment, exhibitions, and performances meticulously crafted to deepen the
audience's connection with local heritage.
Through a captivating blend of traditional shows, informative exhibits, and cultural demonstrations, Hatta Cultural Nights offered an
enriching journey into the region's history and culture, enhancing visitors' appreciation of this unique destination.
Weddings at Dubai World Trade Centre also witnessed exponential growth due to world-class integrated services, including stunning
floral displays and interior decor delivered to the highest global standards. The DXB LIVE team successfully organised 65 weddings
in 2023, with some events hosting over 2,000 guests.

Al Hammadi concluded, "DXB LIVE's remarkable achievements in 2023 underscore our unwavering commitment to excellence and
innovation in the global events industry. Our exponential growth, marked by doubling our business and orchestrating groundbreaking
international conferences, reflects not only our dedication but also Dubai's position as a premier destination for world-class events.

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