Page 122 - DXB Live PR REPORT - APRIL 2024

4/4/24, 12:03 PM DXB LIVE Achieves Phenomenal Growth, Expands Business in 2023
GITEX Africa made its inaugural debut under the management of DXB LIVE, serving as the main contractor for the event
held in Marrakech, Morocco, in 2023. The exhibition showcased five cutting-edge display platforms tailored for industry
leaders such as HP, Oracle, Dubai Silicon Oasis, Rubrik, and Schneider Electric, highlighting innovative IT solutions.
Additionally, the successful launch of the Saudi Food Exhibition in Riyadh in 2023 further solidified DXB LIVE's expertise in
event management. Both exhibitions are set to return for their second editions in 2024.

A Successful Second Edition of World of Coffee
In collaboration with the Specialty Coffee Association, DXB LIVE organised the second edition of the World of Coffee
exhibition, bringing together professionals from the coffee industry, including experts, pioneers, traders, investors and
farmers. The largest event of its kind in the coffee industry in the region attracted more than 10,000 specialised visitors, with
1,500 companies and brands participating from 48 countries worldwide. The event successfully enhanced Dubai's position
as a global hub for the coffee industry.

Diverse Community Events
DXB LIVE curated a diverse array of 15 community events throughout the year, showcasing the cultural richness of Dubai
and Abu Dhabi, from a number of stunning drone shows to festivals, artistic performances, and musical concerts featuring
both Arab and international artists.

Highlights included the beloved Modesh World, a sprawling 30,000 square meter extravaganza that captivated over
200,000 attendees in 2023. The event offered more than 90 rides, numerous event areas, daily performances, workshops,
and a diverse range of culinary offerings. Additionally, the second edition of Souq Al Freej provided a platform for small-to-
medium enterprises to showcase their home-made products.

Another standout was Hatta Cultural Nights, a landmark event that helped solidify Hatta's position on the tourism map. This
celebration showcased an engaging lineup of entertainment, exhibitions, and performances meticulously crafted to deepen
the audience's connection with local heritage. Through a captivating blend of traditional shows, informative exhibits, and
cultural demonstrations, Hatta Cultural Nights offered an enriching journey into the region's history and culture, enhancing
visitors' appreciation of this unique destination.

Weddings See Exponential Growth
Weddings at Dubai World Trade Centre also witnessed exponential growth due to world-class integrated services, including
stunning floral displays and interior decor delivered to the highest global standards. The DXB LIVE team successfully
organised 65 weddings in 2023, with some events hosting over 2,000 guests.

Al Hammadi concluded: "DXB LIVE's remarkable achievements in 2023 underscore our unwavering commitment to
excellence and innovation in the global events industry. Our exponential growth, marked by doubling our business and
orchestrating groundbreaking international conferences, reflect not only our dedication but also Dubai's position as a
premier destination for world-class events. As we move ahead into 2024, we remain steadfast in our mission to elevate the
city's status as a global hub, fostering collaboration, and driving economic growth through unforgettable experiences."

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