Page 56 - DXB Live PR REPORT - APRIL 2024

4/4/24, 12:00 PM DXB LIVE Achieves Phenomenal Growth, Expands Business in 2023 | iHeartEmirates
Dubai, United Arab Emirates, 3 April, 2024: DXB LIVE, the experiential agency of Dubai

World Trade Centre (DWTC), recorded significant growth in 2023, doubling its business against

the previous year with 100% growth over a 12-month period. Throughout the year, the agency
provided its services to 500 prominent events, spanning exhibitions, conferences, festivals,

public and entertainment events, graduation ceremonies, sporting and artistic events and

weddings. Notably, it achieved a 36% surge in the number of exhibitions stands that were

designed and constructed, surpassing 300 in total, including 20 in Europe, America, Asia, and

the Middle East, collectively covering a total area of over 145,000 square meters – twice in size
compared with 2022.

An Exceptional Year

Khalid Al Hammadi, Senior Vice President of DXB LIVE said: “2023 was an exceptional

year by any measure, resulting in unprecedented results. From our pivotal role in shaping

numerous global events such as COP28 and the World Radiocommunication Conference – ITU

WRC 2023, to extending our integrated services beyond the UAE borders, we embarked on a
journey of expansion into growing markets like Saudi Arabia and Africa, where the technology,

entertainment, sports, and festival sectors are experiencing remarkable growth. We look

forward to fostering new partnerships with esteemed global entities operating in event

organisation and management. Currently, we are exploring opportunities for expansion in Qatar,

Kuwait, Bahrain, and Oman and we remain committed to forging alliances with leading
international event management companies to drive that growth,” he added. “Our three

decades of experience has allowed us to build and grow new business partnerships, bolstering

Dubai’s reputation as a global hub for events and strengthening DWTC’s position in the city’s

events ecosystem. Our strategy in 2024 and beyond is to continue to develop our team,

enhance our capabilities, and create rewarding employment opportunities for Emiratis in the
event management industry.”

Pioneering International Conferences

DXB LIVE orchestrated a series of groundbreaking international conferences in 2023, with 10

inaugural events held for the first time in Dubai and the UAE, including COP28. Hosted at Dubai

Exhibition Centre at Expo City Dubai, COP28 convened more than 140 Heads of State, 30

Presidents and 500 Parliamentarians and experts, representing 100 parliaments and

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