Page 58 - DXB Live PR REPORT - APRIL 2024

4/4/24, 12:00 PM DXB LIVE Achieves Phenomenal Growth, Expands Business in 2023 | iHeartEmirates
footprint by constructing 20 exhibition stands in Barcelona, Amsterdam, Istanbul, Riyadh,

Marrakech, and New Delhi. Additionally, the agency created exhibition pavilions for the UAE

Ministry of Economy in Russia and South Korea. As part of its international expansion plan,
DXB LIVE participated in and promoted its services at global exhibitions in the United States,

Germany, Greece, India and Australia.

GITEX Africa’s Debut

GITEX Africa made its inaugural debut under the management of DXB LIVE, serving as the

main contractor for the event held in Marrakech, Morocco, in 2023. The exhibition showcased

five cutting-edge display platforms tailored for industry leaders such as HP, Oracle, Dubai
Silicon Oasis, Rubrik, and Schneider Electric, highlighting innovative IT solutions. Additionally,

the successful launch of the Saudi Food Exhibition in Riyadh in 2023 further solidified DXB

LIVE’s expertise in event management. Both exhibitions are set to return for their second

editions in 2024.

A Successful Second Edition of World of Coffee

In collaboration with the Specialty Coffee Association, DXB LIVE organised the second edition
of the World of Coffee exhibition, bringing together professionals from the coffee industry,

including experts, pioneers, traders, investors and farmers. The largest event of its kind in the

coffee industry in the region attracted more than 10,000 specialised visitors, with 1,500

companies and brands participating from 48 countries worldwide. The event successfully

enhanced Dubai’s position as a global hub for the coffee industry.

Diverse Community Events

DXB LIVE curated a diverse array of 15 community events throughout the year, showcasing the

cultural richness of Dubai and Abu Dhabi, from a number of stunning drone shows to festivals,

artistic performances, and musical concerts featuring both Arab and international artists.

Highlights included the beloved Modesh World, a sprawling 30,000 square meter extravaganza

that captivated over 200,000 attendees in 2023. The event offered more than 90 rides,

numerous event areas, daily performances, workshops, and a diverse range of culinary

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