Page 63 - DXB Live PR REPORT - APRIL 2024

4/4/24, 12:01 PM DXB LIVE Doubles Business Marking Remarkable Growth in 2023
GITEX Africa’s Debut

GITEX Africa made its inaugural debut under the management of DXB LIVE,

serving as the main contractor for the event held in Marrakech, Morocco, in

2023. The exhibition showcased five cutting-edge display platforms tailored

for industry leaders such as HP, Oracle, Dubai Silicon Oasis, Rubrik, and

Schneider Electric, highlighting innovative IT solutions. Additionally, the

successful launch of the Saudi Food Exhibition in Riyadh in 2023 further

solidified DXB LIVE's expertise in event management. Both exhibitions are set

to return for their second editions in 2024.

A Successful Second Edition of World of Coffee

In collaboration with the Specialty Coffee Association, DXB LIVE organised

the second edition of the World of Coffee exhibition, bringing together

professionals from the coffee industry, including experts, pioneers, traders,

investors and farmers. The largest event of its kind in the coffee industry in the

region attracted more than 10,000 specialised visitors, with 1,500 companies

and brands participating from 48 countries worldwide. The event successfully

enhanced Dubai's position as a global hub for the coffee industry.

Diverse Community Events

In 2023, DXB LIVE curated 15 community events in Dubai and Abu Dhabi,

showcasing the region's cultural diversity. Highlights included Modesh World,

attracting over 200,000 attendees with rides, performances, and culinary

experiences. Souq Al Freej featured local SMEs, while Hatta Cultural Nights

celebrated local heritage through traditional shows and exhibitions, enhancing

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