Page 68 - DXB Live PR REPORT - APRIL 2024

4/4/24, 12:01 PM DXB LIVE Achieves Phenomenal Growth, Expands Business in 2023 - Emirates24|7

A Global Impact

DXB LIVE made significant strides within the global events landscape, offering
comprehensive event services across various exhibitions and conferences
worldwide. The agency expanded its footprint by constructing 20 exhibition stands in
Barcelona, Amsterdam, Istanbul, Riyadh, Marrakech, and New Delhi.

Additionally, the agency created exhibition pavilions for the UAE Ministry of Economy
in Russia and South Korea. As part of its international expansion plan, DXB LIVE
participated in and promoted its services at global exhibitions in the United States,
Germany, Greece, India and Australia.

GITEX Africa’s Debut

GITEX Africa made its inaugural debut under the management of DXB LIVE, serving
as the main contractor for the event held in Marrakech, Morocco, in 2023. The
exhibition showcased five cutting-edge display platforms tailored for industry leaders
such as HP, Oracle, Dubai Silicon Oasis, Rubrik, and Schneider Electric, highlighting
innovative IT solutions. Additionally, the successful launch of the Saudi Food
Exhibition in Riyadh in 2023 further solidified DXB LIVE's expertise in event

management. Both exhibitions are set to return for their second editions in 2024.

A Successful Second Edition of World of Coffee
In collaboration with the Specialty Coffee Association, DXB LIVE organised the
second edition of the World of Coffee exhibition, bringing together professionals from

the coffee industry, including experts, pioneers, traders, investors and farmers. The
largest event of its kind in the coffee industry in the region attracted more than 10,000
specialised visitors, with 1,500 companies and brands participating from 48 countries
worldwide. The event successfully enhanced Dubai's position as a global hub for the
coffee industry.

Diverse Community Events

DXB LIVE curated a diverse array of 15 community events throughout the year,

showcasing the cultural richness of Dubai and Abu Dhabi, from a number of stunning
drone shows to festivals, artistic performances, and musical concerts featuring both
Arab and international artists.

Highlights included the beloved Modesh World, a sprawling 30,000 square meter
extravaganza that captivated over 200,000 attendees in 2023. The event offered

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