Page 69 - DXB Live PR REPORT - APRIL 2024

4/4/24, 12:01 PM DXB LIVE Achieves Phenomenal Growth, Expands Business in 2023 - Emirates24|7
more than 90 rides, numerous event areas, daily performances, workshops, and a
diverse range of culinary offerings. Additionally, the second edition of Souq Al Freej
provided a platform for small-to-medium enterprises to showcase their home-made
products.

Another standout was Hatta Cultural Nights, a landmark event that helped solidify
Hatta's position on the tourism map. This celebration showcased an engaging lineup
of entertainment, exhibitions, and performances meticulously crafted to deepen the
audience's connection with local heritage. Through a captivating blend of traditional
shows, informative exhibits, and cultural demonstrations, Hatta Cultural Nights
offered an enriching journey into the region's history and culture, enhancing visitors'
appreciation of this unique destination.

Weddings See Exponential Growth

Weddings at Dubai World Trade Centre also witnessed exponential growth due to
world-class integrated services, including stunning floral displays and interior decor
delivered to the highest global standards. The DXB LIVE team successfully

organised 65 weddings in 2023, with some events hosting over 2,000 guests.

Al Hammadi concluded: "DXB LIVE's remarkable achievements in 2023 underscore
our unwavering commitment to excellence and innovation in the global events
industry. Our exponential growth, marked by doubling our business and orchestrating
groundbreaking international conferences, reflect not only our dedication but also

Dubai's position as a premier destination for world-class events. As we move ahead
into 2024, we remain steadfast in our mission to elevate the city’s status as a global
hub, fostering collaboration, and driving economic growth through unforgettable
experiences."

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