Page 72 - DXB Live PR REPORT - APRIL 2024

4/4/24, 12:01 PM DXB LIVE Achieves Phenomenal Growth, Expands Business in 2023 - mid-east.info
2.2 million square meters. This included flagship events like Gulfood, GITEX Global, GISEC,
CABSAT, Future Festival World Sumit, INTERSEC, and others. Additionally, the agency

constructed over 200 event and activity areas.

A Global Impact:

DXB LIVE made significant strides within the global events landscape, offering comprehensive
event services across various exhibitions and conferences worldwide. The agency expanded its

footprint by constructing 20 exhibition stands in Barcelona, Amsterdam, Istanbul, Riyadh,
Marrakech, and New Delhi. Additionally, the agency created exhibition pavilions for the UAE
Ministry of Economy in Russia and South Korea. As part of its international expansion plan,

DXB LIVE participated in and promoted its services at global exhibitions in the United States,
Germany, Greece, India and Australia.

GITEX Africa’s Debut:

GITEX Africa made its inaugural debut under the management of DXB LIVE, serving as the

main contractor for the event held in Marrakech, Morocco, in 2023. The exhibition showcased
five cutting-edge display platforms tailored for industry leaders such as HP, Oracle, Dubai

Silicon Oasis, Rubrik, and Schneider Electric, highlighting innovative IT solutions. Additionally,
the successful launch of the Saudi Food Exhibition in Riyadh in 2023 further solidified DXB

LIVE’s expertise in event management. Both exhibitions are set to return for their second
editions in 2024.

A Successful Second Edition of World of Coffee:

In collaboration with the Specialty Coffee Association, DXB LIVE organised the second edition
of the World of Coffee exhibition, bringing together professionals from the coffee industry,

including experts, pioneers, traders, investors and farmers. The largest event of its kind in the
coffee industry in the region attracted more than 10,000 specialised visitors, with 1,500

companies and brands participating from 48 countries worldwide. The event successfully
enhanced Dubai’s position as a global hub for the coffee industry.

Diverse Community Events:

DXB LIVE curated a diverse array of 15 community events throughout the year, showcasing
the cultural richness of Dubai and Abu Dhabi, from a number of stunning drone shows to

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