Page 70 - DXB Live PR REPORT - APRIL 2024

4/4/24, 12:01 PM DXB LIVE Achieves Phenomenal Growth, Expands Business in 2023 - mid-east.info
DXB LIVE Achieves Phenomenal

Growth, Expands Business in 2023

April 3, 2024 19

DWTC’s experiential agency designed and constructed 300 exhibition stands, covering a
total area of 145,000 square metres for prestigious events such as COP28, World

Radiocommunication Conference and more

The UAE most-loved community events shine once again, from Modesh World to Hatta
Cultural Nights, attracting thousands with cultural richness and entertainment

The agency made significant strides through its global expansion plans, foraying into
markets including Saudi Arabia and Africa.

Dubai, United Arab Emirates: DXB LIVE, the experiential agency of Dubai World Trade Centre

(DWTC), recorded significant growth in 2023, doubling its business against the previous year
with 100% growth over a 12-month period. Throughout the year, the agency provided its

services to 500 prominent events, spanning exhibitions, conferences, festivals, public and
entertainment events, graduation ceremonies, sporting and artistic events and weddings.
Notably, it achieved a 36% surge in the number of exhibitions stands that were designed and

constructed, surpassing 300 in total, including 20 in Europe, America, Asia, and the Middle

East, collectively covering a total area of over 145,000 square meters – twice in size compared
with 2022.

An Exceptional Year:

Khalid Al Hammadi, Senior Vice President of DXB LIVE said: “2023 was an exceptional year by
any measure, resulting in unprecedented results. From our pivotal role in shaping numerous

global events such as COP28 and the World Radiocommunication Conference – ITU WRC 2023,
to extending our integrated services beyond the UAE borders, we embarked on a journey of

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