Page 73 - DXB Live PR REPORT - APRIL 2024

4/4/24, 12:01 PM DXB LIVE Achieves Phenomenal Growth, Expands Business in 2023 - mid-east.info
festivals, artistic performances, and musical concerts featuring both Arab and international
artists.

Highlights included the beloved Modesh World, a sprawling 30,000 square meter extravaganza

that captivated over 200,000 attendees in 2023. The event offered more than 90 rides,
numerous event areas, daily performances, workshops, and a diverse range of culinary

offerings. Additionally, the second edition of Souq Al Freej provided a platform for small-to-
medium enterprises to showcase their home-made products.

Another standout was Hatta Cultural Nights, a landmark event that helped solidify Hatta’s
position on the tourism map. This celebration showcased an engaging lineup of entertainment,

exhibitions, and performances meticulously crafted to deepen the audience’s connection with
local heritage. Through a captivating blend of traditional shows, informative exhibits, and

cultural demonstrations, Hatta Cultural Nights offered an enriching journey into the region’s
history and culture, enhancing visitors’ appreciation of this unique destination.

Weddings See Exponential Growth:

Weddings at Dubai World Trade Centre also witnessed exponential growth due to world-class

integrated services, including stunning floral displays and interior decor delivered to the
highest global standards. The DXB LIVE team successfully organised 65 weddings in 2023,

with some events hosting over 2,000 guests.

Al Hammadi concluded: “DXB LIVE’s remarkable achievements in 2023 underscore our

unwavering commitment to excellence and innovation in the global events industry. Our
exponential growth, marked by doubling our business and orchestrating groundbreaking

international conferences, reflect not only our dedication but also Dubai’s position as a premier
destination for world-class events. As we move ahead into 2024, we remain steadfast in our

mission to elevate the city’s status as a global hub, fostering collaboration, and driving
economic growth through unforgettable experiences.”

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