Page 78 - DXB Live PR REPORT - APRIL 2024

4/4/24, 12:01 PM DXB LIVE Achieves Phenomenal Growth, Expands Business In 2023 | MENAFN.COM
GITEX Africa made its inaugural debut under the management of DXB LIVE, serving as the
main contractor for the event held in Marrakech, Morocco, in 2023. The exhibition showcased

five cutting-edge display platforms tailored for industry leaders such as HP, Oracle, Dubai
Silicon Oasis, Rubrik, and Schneider Electric, highlighting innovative IT solutions. Additionally,

the successful launch of the Saudi Food Exhibition in Riyadh in 2023 further solidified DXB
LIVE's expertise in event management. Both exhibitions are set to return for their second
editions in 2024.

A Successful Second Edition of World of Coffee:

In collaboration with the Specialty Coffee Association, DXB LIVE organised the second edition
of the World of Coffee exhibition, bringing together professionals from the coffee industry,

including experts, pioneers, traders, investors and farmers. The largest event of its kind in the
coffee industry in the region attracted more than 10,000 specialised visitors, with 1,500

companies and brands participating from 48 countries worldwide. The event successfully
enhanced Dubai's position as a global hub for the coffee industry.

Diverse Community Events:

DXB LIVE curated a diverse array of 15 community events throughout the year, showcasing

the cultural richness of Dubai and Abu Dhabi, from a number of stunning drone shows to
festivals, artistic performances, and musical concerts featuring both Arab and international

artists.

Highlights included the beloved Modesh World, a sprawling 30,000 square meter
extravaganza that captivated over 200,000 attendees in 2023. The event offered more than
90 rides, numerous event areas, daily performances, workshops, and a diverse range of

culinary offerings. Additionally, the second edition of Souq Al Freej provided a platform for

small-to-medium enterprises to showcase their home-made products.

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