Page 53 - DXB Live PR REPORT - APRIL 2024

4/4/24, 12:00 PM DXB LIVE Achieves Phenomenal Growth, Expands Business in 2023 | UAE News 24/7
cutting-edge display platforms tailored for industry leaders such as
HP, Oracle, Dubai Silicon Oasis, Rubrik, and Schneider Electric,
highlighting innovative IT solutions. Additionally, the successful
launch of the Saudi Food Exhibition in Riyadh in 2023 further
solidified DXB LIVE’s expertise in event management. Both
exhibitions are set to return for their second editions in 2024.

A Successful Second Edition of World of Coffee

In collaboration with the Specialty Coffee Association, DXB LIVE
organised the second edition of the World of Coffee exhibition,
bringing together professionals from the coffee industry, including
experts, pioneers, traders, investors and farmers. The largest
event of its kind in the coffee industry in the region attracted more
than 10,000 specialised visitors, with 1,500 companies and brands
participating from 48 countries worldwide. The event successfully
enhanced Dubai’s position as a global hub for the coffee industry.

Diverse Community Events

DXB LIVE curated a diverse array of 15 community events
throughout the year, showcasing the cultural richness of Dubai and
Abu Dhabi, from a number of stunning drone shows to festivals,
artistic performances, and musical concerts featuring both Arab
and international artists.

Highlights included the beloved Modesh World, a sprawling 30,000
square meter extravaganza that captivated over 200,000
attendees in 2023. The event offered more than 90 rides,
numerous event areas, daily performances, workshops, and a
diverse range of culinary offerings. Additionally, the second edition
of Souq Al Freej provided a platform for small-to-medium
enterprises to showcase their home-made products.

Another standout was Hatta Cultural Nights, a landmark event that
helped solidify Hatta’s position on the tourism map. This
celebration showcased an engaging lineup of entertainment,
exhibitions, and performances meticulously crafted to deepen the
audience’s connection with local heritage. Through a captivating
blend of traditional shows, informative exhibits, and cultural
demonstrations, Hatta Cultural Nights offered an enriching journey
into the region’s history and culture, enhancing visitors’
appreciation of this unique destination.

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