Page 49 - DXB Live PR REPORT - APRIL 2024

4/4/24, 12:00 PM DXB LIVE Achieves Phenomenal Growth, Expands Business in 2023
A Successful Second Edition of World of Coffee

In collaboration with the Specialty Coffee Association, DXB LIVE organised the second edition
of the World of Coffee exhibition, bringing together professionals from the coffee industry,
including experts, pioneers, traders, investors and farmers. The largest event of its kind in the
coffee industry in the region attracted more than 10,000 specialised visitors, with 1,500
companies and brands participating from 48 countries worldwide. The event successfully
enhanced Dubai’s position as a global hub for the coffee industry.

Diverse Community Events

DXB LIVE curated a diverse array of 15 community events throughout the year, showcasing the
cultural richness of Dubai and Abu Dhabi, from a number of stunning drone shows to festivals,
artistic performances, and musical concerts featuring both Arab and international artists.

Highlights included the beloved Modesh World, a sprawling 30,000 square meter extravaganza
that captivated over 200,000 attendees in 2023. The event offered more than 90 rides, numerous
event areas, daily performances, workshops, and a diverse range of culinary offerings.
Additionally, the second edition of Souq Al Freej provided a platform for small-to-medium
enterprises to showcase their home-made products.

Another standout was Hatta Cultural Nights, a landmark event that helped solidify Hatta’s
position on the tourism map. This celebration showcased an engaging lineup of entertainment,
exhibitions, and performances meticulously crafted to deepen the audience’s connection with
local heritage. Through a captivating blend of traditional shows, informative exhibits, and
cultural demonstrations, Hatta Cultural Nights offered an enriching journey into the region’s
history and culture, enhancing visitors’ appreciation of this unique destination.

Weddings See Exponential Growth

Weddings at Dubai World Trade Centre also witnessed exponential growth due to world-class
integrated services, including stunning floral displays and interior decor delivered to the highest
global standards. The DXB LIVE team successfully organised 65 weddings in 2023, with some
events hosting over 2,000 guests.

Al Hammadi concluded: “DXB LIVE’s remarkable achievements in 2023 underscore our
unwavering commitment to excellence and innovation in the global events industry. Our
exponential growth, marked by doubling our business and orchestrating groundbreaking
international conferences, reflect not only our dedication but also Dubai’s position as a premier
destination for world-class events. As we move ahead into 2024, we remain steadfast in our
mission to elevate the city’s status as a global hub, fostering collaboration, and driving economic
growth through unforgettable experiences.”

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