Page 45 - DXB Live PR REPORT - APRIL 2024

4/4/24, 12:00 PM
https://www.bizpreneurme.com/dxb-live-achieves-phenomenal-growth-expands-business-in-2023/
DXB LIVE achieves phenomenal growth, expands business in 2023 – Bizpreneur Middle East
Pioneering International Conferences
DXB LIVE orchestrated a series of groundbreaking international conferences in 2023, with 10
inaugural events held for the first time in Dubai and the UAE, including COP28. Hosted at Dubai
Exhibition Centre at Expo City Dubai, COP28 convened more than 140 Heads of State, 30
Presidents and 500 Parliamentarians and experts, representing 100 parliaments and international
organisations around the world. DXB LIVE designed and constructed areas in both the Green Zone
– covering a total of 27,000 square meters; plus, parts of the Blue Zone, attracting 320,000 visitors.
In parallel, the agency was responsible for the design and construction of the halls and facilities and
provided all supporting services for the largest and most important event of its kind in the
telecommunications sector, the World Radiocommunication Conference (ITU WRC 2023).
Furthermore, DXB LIVE organised the ICOPLAST Conference, which attracted 1,500 plastic
surgeons from 112 countries, and more than 60 international participating associations. The event
also included the MEIDAM conference and exhibition, attracting 3,200 specialised doctors and
experts in dermatology and cosmetic medicine, an increase of 30% compared to 2022.
Leading Contractor Behind 60+ Major Events and 200+ Activity Areas
DXB LIVE played a pivotal role as the main contractor for more than 60 major events, including
exhibitions, conferences, and various activities, held across a combined area of over 2.2 million
square meters. This included flagship events like Gulfood, GITEX Global, GISEC, CABSAT, Future
Festival World Sumit, INTERSEC, and others. Additionally, the agency constructed over 200 event
and activity areas.
A Global Impact
DXB LIVE made significant strides within the global events landscape, offering comprehensive event
services across various exhibitions and conferences worldwide. The agency expanded its footprint
by constructing 20 exhibition stands in Barcelona, Amsterdam, Istanbul, Riyadh, Marrakech, and
New Delhi. Additionally, the agency created exhibition pavilions for the UAE Ministry of Economy in
Russia and South Korea. As part of its international expansion plan, DXB LIVE participated in and
promoted its services at global exhibitions in the United States, Germany, Greece, India and
Australia.
GITEX Africa’s Debut
GITEX Africa made its inaugural debut under the management of DXB LIVE, serving as the main
contractor for the event held in Marrakech, Morocco, in 2023. The exhibition showcased five cutting-
edge display platforms tailored for industry leaders such as HP, Oracle, Dubai Silicon Oasis, Rubrik,
and Schneider Electric, highlighting innovative IT solutions. Additionally, the successful launch of the
Saudi Food Exhibition in Riyadh in 2023 further solidified DXB LIVE’s expertise in event
management. Both exhibitions are set to return for their second editions in 2024.
A Successful Second Edition of World of Coffee
In collaboration with the Specialty Coffee Association, DXB LIVE organised the second edition of the
World of Coffee exhibition, bringing together professionals from the coffee industry, including
experts, pioneers, traders, investors and farmers. The largest event of its kind in the coffee industry
in the region attracted more than 10,000 specialised visitors, with 1,500 companies and brands
participating from 48 countries worldwide. The event successfully enhanced Dubai’s position as a
global hub for the coffee industry.
Diverse Community Events
DXB LIVE curated a diverse array of 15 community events throughout the year, showcasing the
cultural richness of Dubai and Abu Dhabi, from a number of stunning drone shows to festivals,
artistic performances, and musical concerts featuring both Arab and international artists.
Highlights included the beloved Modesh World, a sprawling 30,000 square meter extravaganza that
captivated over 200,000 attendees in 2023. The event offered more than 90 rides, numerous event
areas, daily performances, workshops, and a diverse range of culinary offerings. Additionally, the
second edition of Souq Al Freej provided a platform for small-to-medium enterprises to showcase
their home-made products.
Another standout was Hatta Cultural Nights, a landmark event that helped solidify Hatta’s position on
the tourism map. This celebration showcased an engaging lineup of entertainment, exhibitions, and
performances meticulously crafted to deepen the audience’s connection with local heritage. Through
a captivating blend of traditional shows, informative exhibits, and cultural demonstrations, Hatta
Cultural Nights offered an enriching journey into the region’s history and culture, enhancing visitors’
appreciation of this unique destination.
Weddings See Exponential Growth
Weddings at Dubai World Trade Centre also witnessed exponential growth due to world-class
integrated services, including stunning floral displays and interior decor delivered to the highest
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