Page 43 - DXB Live PR REPORT - APRIL 2024

4/4/24, 12:00 PM DXB LIVE achieves phenomenal growth, expands business in 2023 – The Gulf Time Newspaper
worldwide. The event successfully enhanced Dubai’s position as a global hub for the coffee industry.
DXB LIVE curated a diverse array of 15 community events throughout the year, showcasing the cultural

richness of Dubai and Abu Dhabi, from a number of stunning drones shows to festivals, artistic
performances, and musical concerts featuring both Arab and international artists.
Highlights included the beloved Modesh World, a sprawling 30,000 square metre extravaganza that

captivated over 200,000 attendees in 2023. The event offered more than 90 rides, numerous event areas,
daily performances, workshops, and a diverse range of culinary offerings. Additionally, the second edition of

Souq Al Freej provided a platform for small-to-medium enterprises to showcase their home-made products.
Another standout was Hatta Cultural Nights, a landmark event that helped solidify Hatta’s position on the
tourism map. This celebration showcased an engaging lineup of entertainment, exhibitions, and

performances meticulously crafted to deepen the audience’s connection with local heritage. Through a
captivating blend of traditional shows, informative exhibits, and cultural demonstrations, Hatta Cultural
Nights offered an enriching journey into the region’s history and culture, enhancing visitors’ appreciation of

this unique destination.
Weddings at Dubai World Trade Centre also witnessed exponential growth due to world-class integrated

services, including stunning floral displays and interior decor delivered to the highest global standards. The
DXB LIVE team successfully organised 65 weddings in 2023, with some events hosting over 2,000 guests.
Al Hammadi concluded, “DXB LIVE’s remarkable achievements in 2023 underscore our unwavering

commitment to excellence and innovation in the global events industry. Our exponential growth, marked by
doubling our business and orchestrating groundbreaking international conferences, reflects not only our

dedication but also Dubai’s position as a premier destination for world-class events. As we move ahead into
2024, we remain steadfast in our mission to elevate the city’s status as a global hub, fostering collaboration,
and driving economic growth through unforgettable experiences.”

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