Page 39 - DXB Live PR REPORT - APRIL 2024

4/4/24, 12:00 PM DXB LIVE achieves phenomenal growth, expands business in 2023
DXB LIVE curated a diverse array of 15 community events throughout the year,
showcasing the cultural richness of Dubai and Abu Dhabi, from a number of stunning

drone shows to festivals, artistic performances, and musical concerts featuring both Arab

and international artists.

Highlights included the beloved Modesh World, a sprawling 30,000 square meter

extravaganza that captivated over 200,000 attendees in 2023. The event offered more

than 90 rides, numerous event areas, daily performances, workshops, and a diverse
range of culinary offerings. Additionally, the second edition of Souq Al Freej provided a

platform for small-to-medium enterprises to showcase their home-made products.

Another standout was Hatta Cultural Nights, a landmark event that helped solidify Hatta's

position on the tourism map. This celebration showcased an engaging lineup of

entertainment, exhibitions, and performances meticulously crafted to deepen the
audience's connection with local heritage. Through a captivating blend of traditional

shows, informative exhibits, and cultural demonstrations, Hatta Cultural Nights offered an
enriching journey into the region's history and culture, enhancing visitors' appreciation of

this unique destination.

Weddings See Exponential Growth

Weddings at Dubai World Trade Centre also witnessed exponential growth due to world-

class integrated services, including stunning floral displays and interior decor delivered to

the highest global standards. The DXB LIVE team successfully organised 65 weddings in
2023, with some events hosting over 2,000 guests.

Al Hammadi concluded: "DXB LIVE's remarkable achievements in 2023 underscore our

unwavering commitment to excellence and innovation in the global events industry. Our
exponential growth, marked by doubling our business and orchestrating groundbreaking

international conferences, reflect not only our dedication but also Dubai's position as a
premier destination for world-class events. As we move ahead into 2024, we remain

steadfast in our mission to elevate the city’s status as a global hub, fostering collaboration,

and driving economic growth through unforgettable experiences."

About DXB LIVE

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