Page 36 - DXB Live PR REPORT - APRIL 2024
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4/4/24, 12:00 PM                         DXB LIVE achieves phenomenal growth, expands business in 2023
               The agency made significant strides through its global expansion plans, foraying into
               markets including Saudi Arabia and Africa



        Dubai, United Arab Emirates: DXB LIVE, the experiential agency of Dubai World Trade

        Centre (DWTC), recorded significant growth in 2023, doubling its business against the
        previous year with 100% growth over a 12-month period. Throughout the year, the agency

        provided its services to 500 prominent events, spanning exhibitions, conferences,

        festivals, public and entertainment events, graduation ceremonies, sporting and artistic
        events and weddings. Notably, it achieved a 36% surge in the number of exhibitions

        stands that were designed and constructed, surpassing 300 in total, including 20 in
        Europe, America, Asia, and the Middle East, collectively covering a total area of over

        145,000 square meters – twice in size compared with 2022.



        An Exceptional Year


        Khalid Al Hammadi, Senior Vice President of DXB LIVE said: "2023 was an

        exceptional year by any measure, resulting in unprecedented results. From our pivotal
        role in shaping numerous global events such as COP28 and the World

        Radiocommunication Conference - ITU WRC 2023, to extending our integrated services

        beyond the UAE borders, we embarked on a journey of expansion into growing markets
        like Saudi Arabia and Africa, where the technology, entertainment, sports, and festival

        sectors are experiencing remarkable growth. We look forward to fostering new

        partnerships with esteemed global entities operating in event organisation and
        management. Currently, we are exploring opportunities for expansion in Qatar, Kuwait,

        Bahrain, and Oman and we remain committed to forging alliances with leading
        international event management companies to drive that growth,” he added.  “Our three

        decades of experience has allowed us to build and grow new business partnerships,
        bolstering Dubai’s reputation as a global hub for events and strengthening DWTC’s

        position in the city’s events ecosystem. Our strategy in 2024 and beyond is to continue to

        develop our team, enhance our capabilities, and create rewarding employment
        opportunities for Emiratis in the event management industry.”




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