Page 36 - DXB Live PR REPORT - APRIL 2024

4/4/24, 12:00 PM DXB LIVE achieves phenomenal growth, expands business in 2023
The agency made significant strides through its global expansion plans, foraying into
markets including Saudi Arabia and Africa

Dubai, United Arab Emirates: DXB LIVE, the experiential agency of Dubai World Trade

Centre (DWTC), recorded significant growth in 2023, doubling its business against the
previous year with 100% growth over a 12-month period. Throughout the year, the agency

provided its services to 500 prominent events, spanning exhibitions, conferences,

festivals, public and entertainment events, graduation ceremonies, sporting and artistic
events and weddings. Notably, it achieved a 36% surge in the number of exhibitions

stands that were designed and constructed, surpassing 300 in total, including 20 in
Europe, America, Asia, and the Middle East, collectively covering a total area of over

145,000 square meters – twice in size compared with 2022.

An Exceptional Year

Khalid Al Hammadi, Senior Vice President of DXB LIVE said: "2023 was an

exceptional year by any measure, resulting in unprecedented results. From our pivotal
role in shaping numerous global events such as COP28 and the World

Radiocommunication Conference - ITU WRC 2023, to extending our integrated services

beyond the UAE borders, we embarked on a journey of expansion into growing markets
like Saudi Arabia and Africa, where the technology, entertainment, sports, and festival

sectors are experiencing remarkable growth. We look forward to fostering new

partnerships with esteemed global entities operating in event organisation and
management. Currently, we are exploring opportunities for expansion in Qatar, Kuwait,

Bahrain, and Oman and we remain committed to forging alliances with leading
international event management companies to drive that growth,” he added. “Our three

decades of experience has allowed us to build and grow new business partnerships,
bolstering Dubai’s reputation as a global hub for events and strengthening DWTC’s

position in the city’s events ecosystem. Our strategy in 2024 and beyond is to continue to

develop our team, enhance our capabilities, and create rewarding employment
opportunities for Emiratis in the event management industry.”

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