Page 41 - DXB Live PR REPORT - APRIL 2024

4/4/24, 12:00 PM DXB LIVE achieves phenomenal growth, expands business in 2023 – The Gulf Time Newspaper
DXB LIVE achieves phenomenal growth, expands

business in 2023

DUBAI / WAM

DXB LIVE, the experiential agency of Dubai World Trade Centre (DWTC), recorded significant growth in
2023, doubling its business against the previous
year with 100 percent growth over a 12-month period. Throughout the year, the agency provided its services

to 500 prominent events, spanning exhibitions, conferences, festivals, public and entertainment events,
graduation ceremonies, sporting and artistic events and weddings. Notably, it achieved a 36 percent surge

in the number of exhibitions stands that were designed and constructed, surpassing 300 in total, including
20 in Europe, America, Asia, and the Middle East, collectively covering a total area of over 145,000 square
metres — twice in size compared with 2022.

Khalid Al Hammadi, Senior Vice President of DXB LIVE, said, “2023 was an exceptional year by any
measure, resulting in unprecedented results. From our pivotal role in shaping numerous global events such
as COP28 and the World Radiocommunication Conference — ITU WRC 2023, to extending our integrated

services beyond the UAE borders, we embarked on a journey of expansion into growing markets like Saudi
Arabia and Africa, where the technology, entertainment, sports, and festival sectors are experiencing

remarkable growth. We look forward to fostering new partnerships with esteemed global entities operating in
event organisation and management. Currently, we are exploring opportunities for expansion in Qatar,
Kuwait, Bahrain, and Oman, and we remain committed to forging alliances with leading international event

management companies to drive that growth.”
“Our three decades of experience has allowed us to build and grow new business partnerships, bolstering

Dubai’s reputation as a global hub for events and strengthening DWTC’s position in the city’s events

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