Page 42 - DXB Live PR REPORT - APRIL 2024

4/4/24, 12:00 PM DXB LIVE achieves phenomenal growth, expands business in 2023 – The Gulf Time Newspaper
ecosystem. Our strategy in 2024 and beyond is to continue to develop our team, enhance our capabilities,
and create rewarding employment opportunities for Emiratis in the event management industry,” he added.

DXB LIVE orchestrated a series of groundbreaking international conferences in 2023, with 10 inaugural
events held for the first time in Dubai and the UAE, including COP28. Hosted at Dubai Exhibition Centre at
Expo City Dubai, COP28 convened more than 140 Heads of State, 30 Presidents and 500 Parliamentarians

and experts, representing 100 parliaments and international organisations around the world.
DXB LIVE designed and constructed areas in both the Green Zone – covering a total of 27,000 square

metres; plus, parts of the Blue Zone, attracting 320,000 visitors.
In parallel, the agency was responsible for the design and construction of the halls and facilities and
provided all supporting services for the largest and most important event of its kind in the

telecommunications sector, the World Radiocommunication Conference (ITU WRC 2023). Furthermore,
DXB LIVE organised the ICOPLAST Conference, which attracted 1,500 plastic surgeons from 112 countries,
and more than 60 international participating associations. The event also included the MEIDAM conference

and exhibition, attracting 3,200 specialised doctors and experts in dermatology and cosmetic medicine, an
increase of 30 percent compared to 2022.

Leading Contractor Behind 60+ Major Events and 200+ Activity Areas
DXB LIVE played a pivotal role as the main contractor for more than 60 major events, including exhibitions,
conferences, and various activities, held across a combined area of over 2.2 million square meters. This

included flagship events like Gulfood, GITEX Global, GISEC, CABSAT, Future Festival World Sumit,
INTERSEC, and others. Additionally, the agency constructed over 200 event and activity areas.

DXB LIVE made significant strides within the global events landscape, offering comprehensive event
services across various exhibitions and conferences worldwide. The agency expanded its footprint by
constructing 20 exhibition stands in Barcelona, Amsterdam, Istanbul, Riyadh, Marrakech, and New Delhi.

Additionally, the agency created exhibition pavilions for the UAE Ministry of Economy in Russia and South
Korea.

As part of its international expansion plan, DXB LIVE participated in and promoted its services at global
exhibitions in the United States, Germany, Greece, India and Australia.
GITEX Africa made its inaugural debut under the management of DXB LIVE, serving as the main contractor

for the event held in Marrakech, Morocco, in 2023.
The exhibition showcased five cutting-edge display platforms tailored for industry leaders such as HP,

Oracle, Dubai Silicon Oasis, Rubrik, and Schneider Electric, highlighting innovative
IT solutions. Additionally, the successful launch of the Saudi Food Exhibition in Riyadh in 2023 further
solidified DXB LIVE’s expertise in event management. Both exhibitions are set to return for their second

editions in 2024.
In collaboration with the Specialty Coffee Association, DXB LIVE organised the second edition of the World

of Coffee exhibition, bringing together professionals from the coffee industry, including experts, pioneers,
traders, investors and farmers. The largest event of its kind in the coffee industry in the region attracted
more than 10,000 specialised visitors, with 1,500 companies and brands participating from 48 countries

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