Page 47 - DXB Live PR REPORT - APRIL 2024

4/4/24, 12:00 PM DXB LIVE Achieves Phenomenal Growth, Expands Business in 2023
DXB LIVE Achieves Phenomenal Growth,

Expands Business in 2023

DXB LIVE Achieves Phenomenal Growth, Expands Business in 2023

DWTC’s experiential agency designed and constructed 300 exhibition stands, covering a total
area of 145,000 square metres for prestigious events such as COP28, World
Radiocommunication Conference and more
The UAE most-loved community events shine once again, from Modesh World to Hatta
Cultural Nights, attracting thousands with cultural richness and entertainment
The agency made significant strides through its global expansion plans, foraying into markets
including Saudi Arabia and Africa

Dubai, United Arab Emirates, 3 April, 2024: DXB LIVE, the experiential agency of Dubai
World Trade Centre (DWTC), recorded significant growth in 2023, doubling its business against
the previous year with 100% growth over a 12-month period. Throughout the year, the agency
provided its services to 500 prominent events, spanning exhibitions, conferences, festivals,
public and entertainment events, graduation ceremonies, sporting and artistic events and
weddings. Notably, it achieved a 36% surge in the number of exhibitions stands that were
designed and constructed, surpassing 300 in total, including 20 in Europe, America, Asia, and the
Middle East, collectively covering a total area of over 145,000 square meters – twice in size
compared with 2022.

An Exceptional Year

Khalid Al Hammadi, Senior Vice President of DXB LIVE said: “2023 was an exceptional
year by any measure, resulting in unprecedented results. From our pivotal role in shaping
numerous global events such as COP28 and the World Radiocommunication Conference – ITU
WRC 2023, to extending our integrated services beyond the UAE borders, we embarked on a
journey of expansion into growing markets like Saudi Arabia and Africa, where the technology,
entertainment, sports, and festival sectors are experiencing remarkable growth. We look forward
to fostering new partnerships with esteemed global entities operating in event organisation and
management. Currently, we are exploring opportunities for expansion in Qatar, Kuwait, Bahrain,
and Oman and we remain committed to forging alliances with leading international event
management companies to drive that growth,” he added. “Our three decades of experience has
allowed us to build and grow new business partnerships, bolstering Dubai’s reputation as a
global hub for events and strengthening DWTC’s position in the city’s events ecosystem. Our
strategy in 2024 and beyond is to continue to develop our team, enhance our capabilities, and
create rewarding employment opportunities for Emiratis in the event management industry.”

Pioneering International Conferences

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