Page 48 - DXB Live PR REPORT - APRIL 2024

4/4/24, 12:00 PM DXB LIVE Achieves Phenomenal Growth, Expands Business in 2023
DXB LIVE orchestrated a series of groundbreaking international conferences in 2023, with 10
inaugural events held for the first time in Dubai and the UAE, including COP28. Hosted at
Dubai Exhibition Centre at Expo City Dubai, COP28 convened more than 140 Heads of State,
30 Presidents and 500 Parliamentarians and experts, representing 100 parliaments and
international organisations around the world. DXB LIVE designed and constructed areas in both
the Green Zone – covering a total of 27,000 square meters; plus, parts of the Blue Zone,
attracting 320,000 visitors.

In parallel, the agency was responsible for the design and construction of the halls and facilities
and provided all supporting services for the largest and most important event of its kind in the
telecommunications sector, the World Radiocommunication Conference (ITU WRC 2023).

Furthermore, DXB LIVE organised the ICOPLAST Conference, which attracted 1,500 plastic
surgeons from 112 countries, and more than 60 international participating associations. The
event also included the MEIDAM conference and exhibition, attracting 3,200 specialised doctors
and experts in dermatology and cosmetic medicine, an increase of 30% compared to 2022.

Leading Contractor Behind 60+ Major Events and 200+ Activity Areas

DXB LIVE played a pivotal role as the main contractor for more than 60 major events, including
exhibitions, conferences, and various activities, held across a combined area of over 2.2 million
square meters. This included flagship events like Gulfood, GITEX Global, GISEC, CABSAT,
Future Festival World Sumit, INTERSEC, and others. Additionally, the agency constructed over
200 event and activity areas.

A Global Impact

DXB LIVE made significant strides within the global events landscape, offering comprehensive
event services across various exhibitions and conferences worldwide. The agency expanded its
footprint by constructing 20 exhibition stands in Barcelona, Amsterdam, Istanbul, Riyadh,
Marrakech, and New Delhi. Additionally, the agency created exhibition pavilions for the UAE
Ministry of Economy in Russia and South Korea. As part of its international expansion plan,
DXB LIVE participated in and promoted its services at global exhibitions in the United States,
Germany, Greece, India and Australia.

GITEX Africa’s Debut

GITEX Africa made its inaugural debut under the management of DXB LIVE, serving as the
main contractor for the event held in Marrakech, Morocco, in 2023. The exhibition showcased
five cutting-edge display platforms tailored for industry leaders such as HP, Oracle, Dubai
Silicon Oasis, Rubrik, and Schneider Electric, highlighting innovative IT solutions. Additionally,
the successful launch of the Saudi Food Exhibition in Riyadh in 2023 further solidified DXB
LIVE’s expertise in event management. Both exhibitions are set to return for their second
editions in 2024.

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