Page 44 - DXB Live PR REPORT - APRIL 2024

4/4/24, 12:00 PM DXB LIVE achieves phenomenal growth, expands business in 2023 – Bizpreneur Middle East
DXB LIVE achieves phenomenal growth, expands

business in 2023

LATEST NEWS, NEWS April 3, 2024 News

DXB LIVE, the experiential agency of Dubai World Trade Centre (DWTC), recorded significant
growth in 2023, doubling its business against the previous year with 100% growth over a 12-month
period. Throughout the year, the agency provided its services to 500 prominent events, spanning
exhibitions, conferences, festivals, public and entertainment events, graduation ceremonies, sporting
and artistic events and weddings. Notably, it achieved a 36% surge in the number of exhibitions
stands that were designed and constructed, surpassing 300 in total, including 20 in Europe, America,
Asia, and the Middle East, collectively covering a total area of over 145,000 square meters – twice in
size compared with 2022.
An Exceptional Year
Khalid Al Hammadi, Senior Vice President of DXB LIVE said: “2023 was an exceptional year by
any measure, resulting in unprecedented results. From our pivotal role in shaping numerous global
events such as COP28 and the World Radiocommunication Conference – ITU WRC 2023, to
extending our integrated services beyond the UAE borders, we embarked on a journey of expansion
into growing markets like Saudi Arabia and Africa, where the technology, entertainment, sports, and
festival sectors are experiencing remarkable growth. We look forward to fostering new partnerships
with esteemed global entities operating in event organisation and management. Currently, we are
exploring opportunities for expansion in Qatar, Kuwait, Bahrain, and Oman and we remain
committed to forging alliances with leading international event management companies to drive that
growth,” he added. “Our three decades of experience has allowed us to build and grow new
business partnerships, bolstering Dubai’s reputation as a global hub for events and strengthening
DWTC’s position in the city’s events ecosystem. Our strategy in 2024 and beyond is to continue to
develop our team, enhance our capabilities, and create rewarding employment opportunities for
Emiratis in the event management industry.”

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