Page 98 - DXB Live PR REPORT - APRIL 2024

4/4/24, 12:02 PM DXB LIVE Achieves Phenomenal Growth, Expands Business in 2023 - Middle East News 247
DXB LIVE made significant strides within the global events landscape, offering comprehensive event
services across various exhibitions and conferences worldwide. The agency expanded its footprint by

constructing 20 exhibition stands in Barcelona, Amsterdam, Istanbul, Riyadh, Marrakech, and New Delhi.
Additionally, the agency created exhibition pavilions for the UAE Ministry of Economy in Russia and South
Korea. As part of its international expansion plan, DXB LIVE participated in and promoted its services at

global exhibitions in the United States, Germany, Greece, India and Australia.

GITEX Africa’s Debut

GITEX Africa made its inaugural debut under the management of DXB LIVE, serving as the main contractor

for the event held in Marrakech, Morocco, in 2023. The exhibition showcased five cutting-edge display
platforms tailored for industry leaders such as HP, Oracle, Dubai Silicon Oasis, Rubrik, and Schneider
Electric, highlighting innovative IT solutions. Additionally, the successful launch of the Saudi Food Exhibition

in Riyadh in 2023 further solidified DXB LIVE’s expertise in event management. Both exhibitions are set to
return for their second editions in 2024.

A Successful Second Edition of World of Coffee

In collaboration with the Specialty Coffee Association, DXB LIVE organised the second edition of the World

of Coffee exhibition, bringing together professionals from the coffee industry, including experts, pioneers,
traders, investors and farmers. The largest event of its kind in the coffee industry in the region attracted more

than 10,000 specialised visitors, with 1,500 companies and brands participating from 48 countries worldwide.
The event successfully enhanced Dubai’s position as a global hub for the coffee industry.

Diverse Community Events

DXB LIVE curated a diverse array of 15 community events throughout the year, showcasing the cultural
richness of Dubai and Abu Dhabi, from a number of stunning drone shows to festivals, artistic performances,
and musical concerts featuring both Arab and international artists.

Highlights included the beloved Modesh World, a sprawling 30,000 square meter extravaganza that
captivated over 200,000 attendees in 2023. The event offered more than 90 rides, numerous event areas,

daily performances, workshops, and a diverse range of culinary offerings. Additionally, the second edition of
Souq Al Freej provided a platform for small-to-medium enterprises to showcase their home-made products.

Another standout was Hatta Cultural Nights, a landmark event that helped solidify Hatta’s position on the
tourism map. This celebration showcased an engaging lineup of entertainment, exhibitions, and

performances meticulously crafted to deepen the audience’s connection with local heritage. Through a
captivating blend of traditional shows, informative exhibits, and cultural demonstrations, Hatta Cultural Nights
offered an enriching journey into the region’s history and culture, enhancing visitors’ appreciation of this
unique destination.

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