Page 93 - DXB Live PR REPORT - APRIL 2024

4/4/24, 12:02 PM Latest News
DXB LIVE played a pivotal role as the main contractor for more than 60 major events,

including exhibitions, conferences, and various activities, held across a combined area of over

2.2 million square meters. This included flagship events like Gulfood, GITEX Global, GISEC,
CABSAT, Future Festival World Sumit, INTERSEC, and others. Additionally, the agency

constructed over 200 event and activity areas.

A Global Impact

DXB LIVE made significant strides within the global events landscape, offering

comprehensive event services across various exhibitions and conferences worldwide. The
agency expanded its footprint by constructing 20 exhibition stands in Barcelona, Amsterdam,

Istanbul, Riyadh, Marrakech, and New Delhi. Additionally, the agency created exhibition

pavilions for the UAE Ministry of Economy in Russia and South Korea. As part of its

international expansion plan, DXB LIVE participated in and promoted its services at global

exhibitions in the United States, Germany, Greece, India and Australia.

GITEX Africa’s Debut

GITEX Africa made its inaugural debut under the management of DXB LIVE, serving as the

main contractor for the event held in Marrakech, Morocco, in 2023. The exhibition showcased

five cutting-edge display platforms tailored for industry leaders such as HP, Oracle, Dubai

Silicon Oasis, Rubrik, and Schneider Electric, highlighting innovative IT solutions. Additionally,
the successful launch of the Saudi Food Exhibition in Riyadh in 2023 further solidified DXB

LIVE's expertise in event management. Both exhibitions are set to return for their second

editions in 2024.

A Successful Second Edition of World of Coffee

In collaboration with the Specialty Coffee Association, DXB LIVE organised the second edition

of the World of Coffee exhibition, bringing together professionals from the coffee industry,
including experts, pioneers, traders, investors and farmers. The largest event of its kind in the

coffee industry in the region attracted more than 10,000 specialised visitors, with 1,500

companies and brands participating from 48 countries worldwide. The event successfully

enhanced Dubai's position as a global hub for the coffee industry.

https://www.arabbnews.com/english/Latest-News.asp?id=17344 3/5