Page 89 - DXB Live PR REPORT - APRIL 2024

4/4/24, 12:01 PM DXB LIVE achieves phenomenal growth, expands business in 2023
Korea. As part of its international expansion plan, DXB LIVE participated in and promoted its services at
global exhibitions in the United States, Germany, Greece, India and Australia.

GITEX Africa made its inaugural debut under the management of DXB LIVE, serving as the main contractor

for the event held in Marrakech, Morocco, in 2023.

The exhibition showcased five cutting-edge display platforms tailored for industry leaders such as HP,
Oracle, Dubai Silicon Oasis, Rubrik, and Schneider Electric, highlighting innovative IT solutions.

Additionally, the successful launch of the Saudi Food Exhibition in Riyadh in 2023 further solidified DXB
LIVE's expertise in event management. Both exhibitions are set to return for their second editions in 2024.

In collaboration with the Specialty Coffee Association, DXB LIVE organised the second edition of the World
of Coffee exhibition, bringing together professionals from the coffee industry, including experts, pioneers,

traders, investors and farmers. The largest event of its kind in the coffee industry in the region attracted
more than 10,000 specialised visitors, with 1,500 companies and brands participating from 48 countries

worldwide. The event successfully enhanced Dubai's position as a global hub for the coffee industry.

DXB LIVE curated a diverse array of 15 community events throughout the year, showcasing the cultural
richness of Dubai and Abu Dhabi, from a number of stunning drones shows to festivals, artistic

performances, and musical concerts featuring both Arab and international artists.

Highlights included the beloved Modesh World, a sprawling 30,000 square metre extravaganza that
captivated over 200,000 attendees in 2023. The event offered more than 90 rides, numerous event areas,

daily performances, workshops, and a diverse range of culinary offerings. Additionally, the second edition
of Souq Al Freej provided a platform for small-to-medium enterprises to showcase their home-made
products.

Another standout was Hatta Cultural Nights, a landmark event that helped solidify Hatta's position on the

tourism map. This celebration showcased an engaging lineup of entertainment, exhibitions, and
performances meticulously crafted to deepen the audience's connection with local heritage.

Through a captivating blend of traditional shows, informative exhibits, and cultural demonstrations, Hatta

Cultural Nights offered an enriching journey into the region's history and culture, enhancing visitors'
appreciation of this unique destination.

Weddings at Dubai World Trade Centre also witnessed exponential growth due to world-class integrated

services, including stunning floral displays and interior decor delivered to the highest global standards.
The DXB LIVE team successfully organised 65 weddings in 2023, with some events hosting over 2,000

guests.

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