Page 88 - DXB Live PR REPORT - APRIL 2024
P. 88

4/4/24, 12:01 PM                         DXB LIVE achieves phenomenal growth, expands business in 2023
         such  as  COP28  and  the  World  Radiocommunication  Conference  -  ITU  WRC  2023,  to  extending  our
         integrated services beyond the UAE borders, we embarked on a journey of expansion into growing markets

         like  Saudi  Arabia  and  Africa,  where  the  technology,  entertainment,  sports,  and  festival  sectors  are
         experiencing  remarkable  growth.  We  look  forward  to  fostering  new  partnerships  with  esteemed  global

         entities  operating  in  event  organisation  and  management.  Currently,  we  are  exploring  opportunities  for
         expansion in Qatar, Kuwait, Bahrain, and Oman, and we remain committed to forging alliances with leading

         international event management companies to drive that growth.”


         “Our three decades of experience has allowed us to build and grow new business partnerships, bolstering
         Dubai’s  reputation  as  a  global  hub  for  events  and  strengthening  DWTC’s  position  in  the  city’s  events

         ecosystem. Our strategy in 2024 and beyond is to continue to develop our team, enhance our capabilities,
         and create rewarding employment opportunities for Emiratis in the event management industry," he added.


         DXB  LIVE  orchestrated  a  series  of  groundbreaking  international  conferences  in  2023,  with  10  inaugural
         events held for the first time in Dubai and the UAE, including COP28. Hosted at Dubai Exhibition Centre at

         Expo City Dubai, COP28 convened more than 140 Heads of State, 30 Presidents and 500 Parliamentarians
         and  experts,  representing  100  parliaments  and  international  organisations  around  the  world.  DXB  LIVE

         designed and constructed areas in both the Green Zone – covering a total of 27,000 square metres; plus,
         parts of the Blue Zone, attracting 320,000 visitors.


         In  parallel,  the  agency  was  responsible  for  the  design  and  construction  of  the  halls  and  facilities  and

         provided  all  supporting  services  for  the  largest  and  most  important  event  of  its  kind  in  the
         telecommunications sector, the World Radiocommunication Conference (ITU WRC 2023).


         Furthermore, DXB LIVE organised the ICOPLAST Conference, which attracted 1,500 plastic surgeons from

         112  countries,  and  more  than  60  international  participating  associations.  The  event  also  included  the
         MEIDAM conference and exhibition, attracting 3,200 specialised doctors and experts in dermatology and
         cosmetic medicine, an increase of 30 percent compared to 2022.


         Leading Contractor Behind 60+ Major Events and 200+ Activity Areas


         DXB LIVE played a pivotal role as the main contractor for more than 60 major events, including exhibitions,

         conferences, and various activities, held across a combined area of over 2.2 million square meters. This
         included  flagship  events  like  Gulfood,  GITEX  Global,  GISEC,  CABSAT,  Future  Festival  World  Sumit,

         INTERSEC, and others. Additionally, the agency constructed over 200 event and activity areas.


         DXB  LIVE  made  significant  strides  within  the  global  events  landscape,  offering  comprehensive  event
         services  across  various  exhibitions  and  conferences  worldwide.  The  agency  expanded  its  footprint  by
         constructing 20 exhibition stands in Barcelona, Amsterdam, Istanbul, Riyadh, Marrakech, and New Delhi.

         Additionally, the agency created exhibition pavilions for the UAE Ministry of Economy in Russia and South

      https://mebusiness.ae/en/news/show/90290                                                                      2/4
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