Page 94 - DXB Live PR REPORT - APRIL 2024

4/4/24, 12:02 PM Latest News

Diverse Community Events

DXB LIVE curated a diverse array of 15 community events throughout the year, showcasing
the cultural richness of Dubai and Abu Dhabi, from a number of stunning drone shows to

festivals, artistic performances, and musical concerts featuring both Arab and international

artists.

Highlights included the beloved Modesh World, a sprawling 30,000 square meter

extravaganza that captivated over 200,000 attendees in 2023. The event offered more than
90 rides, numerous event areas, daily performances, workshops, and a diverse range of

culinary offerings. Additionally, the second edition of Souq Al Freej provided a platform for

small-to-medium enterprises to showcase their home-made products.

Another standout was Hatta Cultural Nights, a landmark event that helped solidify Hatta's

position on the tourism map. This celebration showcased an engaging lineup of
entertainment, exhibitions, and performances meticulously crafted to deepen the audience's

connection with local heritage. Through a captivating blend of traditional shows, informative

exhibits, and cultural demonstrations, Hatta Cultural Nights offered an enriching journey into

the region's history and culture, enhancing visitors' appreciation of this unique destination.

Weddings See Exponential Growth

Weddings at Dubai World Trade Centre also witnessed exponential growth due to world-class

integrated services, including stunning floral displays and interior decor delivered to the

highest global standards. The DXB LIVE team successfully organised 65 weddings in 2023,

with some events hosting over 2,000 guests.

Al Hammadi concluded: "DXB LIVE's remarkable achievements in 2023 underscore our
unwavering commitment to excellence and innovation in the global events industry. Our

exponential growth, marked by doubling our business and orchestrating groundbreaking

international conferences, reflect not only our dedication but also Dubai's position as a

premier destination for world-class events. As we move ahead into 2024, we remain steadfast

in our mission to elevate the city’s status as a global hub, fostering collaboration, and driving

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