Page 15 - UNIFONIC PR REPORT - October 2024

10/24/24, 3:52 PM Unifonic Unveils ‘Audience’ and Advanced AI Solutions at Seamless KSA 2024, Pioneering Personalized Customer Engagement

‘Audience’ is a powerful insights engine that can tailor highly personalised marketing

campaigns backed by signals, data-driven insights, and real-time automation across key
communication channels like WhatsApp, SMS, Voice, and Push. Marketing and customer

support professionals can leverage it to unify customer profiles, centralise first-party data, and

automate customer journeys, improving key metrics like customer retention, engagement, and
overall satisfaction rates.

Ahmed Hamdan, CEO and Co-Founder of Unifonic said: “Unifonic’s participation in Seamless

KSA 2024 reaffirms our commitment to enhancing customer experience through AI-powered

innovation. Our advanced AI-powered solutions can empower businesses in the Kingdom of

Saudi Arabia (KSA) and beyond by tailoring dynamic, personalised interactions and elevating
the overall customer engagement experience.”

‘Audience’ also helps businesses overcome common challenges like ineffective segmentation,

lack of personalisation, and inefficient campaign optimisation. It also facilitates omnichannel

integration and real-time optimisation for data-driven decision-making based on live-campaign
performance metrics. Moreover, the attribution dashboard can optimise digital advertisements

run on platforms like Meta, offering Click-to-WhatsApp ads and enhanced visibility on Return

On Advertising Spend (ROAS).
As part of Unifonic’s long-term vision, Unifonic is committed to consolidating its pioneering

position in the regional communications ecosystem, which aligns with the ambitious goals of

‘Saudi Vision 2030’. The company’s diverse range of advanced AI-powered tools streamline

vital processes and empower regional players by optimising their customer-centric marketing
strategies.

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