Page 18 - UNIFONIC PR REPORT - October 2024

10/23/24, 3:19 PM Riyadh Daily

Riyadh "Riyadh Daily"
Unifonic Unveils ‘Audience’ and Advanced AI Solutions at Seamless KSA 2024, Pioneering
Personalized Customer Engagement

Unifonic, the leading conversational AI platform and SaaS provider in the Middle East, showcases its cutting-edge AI-powered
conversational marketing and support solutions designed to transform the region’s digital commerce sector by enhancing the synergy
between payments, fintech, banking, retail, and eCommerce industries, during its participation at Seamless KSA 2024 taking place from
22 to 24 October 2024 in Riyadh Front, Saudi Arabia.
One of the key highlights of Unifonic’s participation at the event is the launch of its enterprise-grade customer data platform
(CDP) ‘Audience’. Alongside ‘Flow Studio’, the brand’s leading customer journey builder, Audience aims to transform the
customer experience by enhancing marketing efficiency, Return On Investment (ROI), customer loyalty, and lifetime value.

‘Audience’ is a powerful insights engine that can tailor highly personalised marketing campaigns backed by signals, data-
driven insights, and real-time automation across key communication channels like WhatsApp, SMS, Voice, and Push.
Marketing and customer support professionals can leverage it to unify customer profiles, centralise first-party data, and
automate customer journeys, improving key metrics like customer retention, engagement, and overall satisfaction rates.

Ahmed Hamdan, CEO and Co-Founder of Unifonic said: “Unifonic’s participation in Seamless KSA 2024 reaffirms our
commitment to enhancing customer experience through AI-powered innovation. Our advanced AI-powered solutions can
empower businesses in the Kingdom of Saudi Arabia (KSA) and beyond by tailoring dynamic, personalised interactions and
elevating the overall customer engagement experience.”

‘Audience’ also helps businesses overcome common challenges like ineffective segmentation, lack of personalisation, and
inefficient campaign optimisation. It also facilitates omnichannel integration and real-time optimisation for data-driven decision-
making based on live-campaign performance metrics. Moreover, the attribution dashboard can optimise digital advertisements
run on platforms like Meta, offering Click-to-WhatsApp ads and enhanced visibility on Return On Advertising Spend (ROAS).

As part of Unifonic’s long-term vision, Unifonic is committed to consolidating its pioneering position in the regional
communications ecosystem, which aligns with the ambitious goals of ‘Saudi Vision 2030’. The company’s diverse range of
advanced AI-powered tools streamline vital processes and empower regional players by optimising their customer-centric
marketing strategies.

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