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10/24/24, 3:52 PM Unifonic showcases AI-powered solutions at Seamless Saudi Arabia 2024; Audience platform launched - Mubasher Info

Unifonic showcases AI-powered solutions at Seamless Saudi Arabia 2024; Audience platf
launched

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23 October 2024 04:26 PM
Riyadh – Mubasher: The Middle East’s SaaS provider Unifonic is presenting its latest AI-backed and powered
marketing and support solutions as well as its enterprise-grade customer data platform (CDP) Audience during the
Seamless Saudi Arabia 2024 event in Riyadh Front.

Unifonic’s cutting-edge solutions aim to transform the digital commerce sector in the region by enhancing the synergy
between payments, fintech, banking, retail, and e-commerce industries, according to a press release.

Besides Flow Studio, the brand’s leading customer journey builder, Audience platform is designated to transform the
customer experience by enhancing marketing efficiency, Return On Investment (ROI), customer loyalty, and lifetime
value.
The new platform can tailor highly personalised marketing campaigns backed by signals, data-driven insights, and
real-time automation throughout major communication channels such as WhatsApp, SMS, Voice, and Push.
CEO and Co-Founder of Unifonic, Ahmed Hamdan, said: “Unifonic’s participation in Seamless KSA 2024 reaffirms
our commitment to enhancing customer experience through AI-powered innovation.”
Hamdan added: “Our advanced AI-powered solutions can empower businesses in the Kingdom of Saudi Arabia and
beyond by tailoring dynamic, personalised interactions and elevating the overall customer engagement experience.”
Audience will also help enterprises and businesses face common challenges and overcome them, including
ineffective segmentation, lack of personalisation, and inefficient campaign optimisation.
The platform will further facilitate omnichannel integration and real-time optimisation for data-driven decision-making
upon live-campaign performance metrics.
In addition, the attribution dashboard of the platform Audience can optimise digital advertisements run on platforms
like Meta, offering Click-to-WhatsApp ads and enhanced visibility on Return On Advertising Spend (ROAS).
During its participation at Seamless Saudi Arabia 2023 in Riyadh, Unifonic introduced its AI-powered chatbot on the
first day of the event.
This year, the MENA-focused company entered into a strategic partnership with Saudi fintech company barq at the 24
Fintech event in September and earlier inaugurated an office in Egypt to endorse its regional expansion journey.

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