Page 49 - UNIFONIC PR REPORT - October 2024

10/16/24, 4:02 PM Unifonic: Amplifying Customer Engagement with AI-Driven Solutions - Telecom Review
We are also launching ‘Audience’, our enterprise-grade customer data platform (CDP) for a
360-degree customer view and seamless segmentation. By leveraging Audience—in
combination with our other solutions, such as Flow Studio—our industry-leading, no-code,
customer-journey builder-businesses in the MENA region can expect to see a significant
increase in return on investment (ROI) and foster greater customer loyalty. We believe that
these solutions, together with our commitment to delivering cutting-edge technologies, will
generate significant interest among businesses seeking to improve their customer
interactions and achieve business objectives.

Given the rapid advancements in artificial intelligence, how will Unifonic’s AI-driven
solutions support industry transformation?

Our AI-driven solutions are poised to revolutionize industries by enhancing efficiency,
enabling businesses to target their audience more effectively and achieve better outcomes.
For instance, Audience leverages data-driven insights to enhance marketing efficiency and
help businesses connect with their audience more effectively, thereby yielding better results.
Our hyper-personalization solutions create highly-customized experiences that foster deeper
engagement and loyalty by unifying customer profiles and automating customer journeys.
Furthermore, Unifonic’s omnichannel integration of multiple communication channels
(including WhatsApp, SMS, web chat, voice, and push) ensures seamless customer
interactions across all touchpoints. This approach transforms industry standards by providing
a unified and consistent customer experience.
Through these AI-driven solutions, we empower businesses to stay ahead of the curve and
drive industry transformation.

As AI technologies become more sophisticated, how is Unifonic ensuring data privacy
and security within its customer engagement initiatives?

At Unifonic, we prioritize data privacy and security across all our customer engagement
initiatives. To safeguard customer identities and transactions, we offer a two-factor
authentication service. Additionally, we host customer data in the country they operate in,
while strictly adhering to local and global data privacy regulations. With our extensive
experience in handling over 10 billion interactions annually, we protect sensitive customer
data and ensure the confidentiality of their information.

Looking ahead, what new AI capabilities does Unifonic plan to implement to enhance
customer engagement?

We remain committed to leveraging AI to deliver more exceptional customer experiences. As
part of our plans, we seek to implement more sophisticated AI algorithms to personalize
customer interactions further and tailor communications to individual preferences.
Furthermore, by leveraging SESTEK’s cutting-edge technologies, such as text-to-speech
and natural language processing (NLP), we aim to create more engaging and human-like
interactions, enhancing customer engagement. We will also continuously improve our
solutions to enable users, regardless of coding experience, to build personalized, data-
based customer journeys effortlessly.
By investing in these areas and leveraging AI, we aim to redefine customer engagement,
foster deeper relationships between brands and customers, and ensure our solutions remain
at the forefront of the industry.

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