Page 44 - UNIFONIC PR REPORT - October 2024

Audience empowers businesses to tackle ineffective segmentation, lack of personalisation, and
inefficient campaign optimisation. It also offers features like omnichannel integration and real-time
optimisation, facilitating data-driven decision-making based on live campaign performance
updates. Businesses can effectively optimize digital ads on Meta platforms with Click-to-WhatsApp
ads and get complete visibility on Return On Advertising Spend (ROAS) with the attribution
dashboard.
Unifonic remains steadfast in consolidating its position as a pioneer in the regional
communications ecosystem, which aligns with the UAE’s ambitious ‘We the UAE 2031’ vision. The
company’s eclectic range of advanced AI-powered tools streamlines key processes and plays an
integral role in empowering regional players by assisting them in implementing customer-centric
marketing strategies.
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