Page 39 - UNIFONIC PR REPORT - October 2024

Audience, a revolutionary tool for businesses, enables hyper-
personalised campaigns backed by signals, data-driven insights, and real-time
automation across multiple channels like WhatsApp, SMS, Voice, and Push. By
using Audience, marketing professionals can unify customer profiles, centralise
first-party data, and automate customer journeys, thereby significantly
improving key metrics like ROI, customer retention and engagement, and
overall satisfaction rates.
Mohammed Sleeq, Chief Operations Officer at Unifonic, reaffirmed the
company’s dedication to enhancing customer experience and leading AI-
powered innovation in the region. He stated: “Unifonic’s participation in GITEX
2024 is a testament to this commitment. Our AI-powered solutions are
designed to empower businesses by tailoring dynamic, personalised interactions
and moving them into the next generation of customer engagement
experience.”

Audience empowers businesses to tackle ineffective segmentation, lack of
personalisation, and inefficient campaign optimisation. It also offers features
like omnichannel integration and real-time optimisation, facilitating data-driven
decision-making based on live campaign performance updates. Businesses can
effectively optimize digital ads on Meta platforms with Click-to-WhatsApp ads
and get complete visibility on Return On Advertising Spend (ROAS) with the
attribution dashboard.
Unifonic remains steadfast in consolidating its position as a pioneer in the
regional communications ecosystem, which aligns with the UAE’s ambitious ‘We
the UAE 2031’ vision. The company’s eclectic range of advanced AI-powered
tools streamlines key processes and plays an integral role in empowering
regional players by assisting them in implementing customer-centric marketing
strategies.

https://mid-east.info/unifonic-unveils-ai-powered-engagement-solutions-at-gitex-2024-to-elevate-
customer-experience/