Page 43 - UNIFONIC PR REPORT - October 2024

Unifonic unveils AI-powered engagement solutions

at GITEX 2024 to elevate customer experience

15/10/2024

Dubai, UAE, 14 October 2024- Unifonic, the leading conversational AI platform and SaaS provider in
the Middle East, showcased its advanced AI-powered conversational marketing and support
solutions at GITEX 2024 as part of Saudi Exports. The solutions are underpinned by Audience,
Unifonic’s enterprise-grade customer data platform (CDP). Combined with Flow Studio, Unifonic’s
industry-leading customer journey builder, Audience is designed to revolutionise customer
engagement by enhancing marketing efficiency, uplifting return on investment (ROI), and elevating
customer loyalty and lifetime value.
Audience, a revolutionary tool for businesses, enables hyper-personalised campaigns backed by
signals, data-driven insights, and real-time automation across multiple channels like WhatsApp,
SMS, Voice, and Push. By using Audience, marketing professionals can unify customer profiles,
centralise first-party data, and automate customer journeys, thereby significantly improving key
metrics like ROI, customer retention and engagement, and overall satisfaction rates.
Mohammed Sleeq, Chief Operations Officer at Unifonic, reaffirmed the company’s dedication to
enhancing customer experience and leading AI-powered innovation in the region. He stated:
"Unifonic’s participation in GITEX 2024 is a testament to this commitment. Our AI-powered
solutions are designed to empower businesses by tailoring dynamic, personalised interactions and
moving them into the next generation of customer engagement experience.”

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